Professor Sarah Pedersen's Outputs (2)

Highland romance or Viking saga? The contradictory branding of Orkney Tweed in the twentieth century. (2018)
Journal Article
PEDERSEN, S. and PEACH, A. 2019. Highland romance or Viking saga? The contradictory branding of Orkney Tweed in the twentieth century. Journal of design history [online], 32(3), pages 263-279. Available from: https://doi.org/10.1093/jdh/epy046

Few have heard of Orkney tweed today, but in the mid-twentieth century it was as well known as Harris Tweed, and praised for its soft and light characteristics. This article investigates the rise and fall of Orkney tweed and suggests that its decline... Read More about Highland romance or Viking saga? The contradictory branding of Orkney Tweed in the twentieth century..

In search of digital marketing communications success: the case of oil and gas industry B2B SMEs. (2018)
Thesis
SETKUTE, J. 2018. In search of digital marketing communications success: the case of oil and gas industry B2B SMEs. Robert Gordon University [online], PhD thesis. Available from: https://openair.rgu.ac.uk

The focus of this study is the use and role of digital marketing communications (DMC) among B2B SMEs in the oil and gas industry. In order to understand the role of DMC, which is described as the use of DMC channels, such as website, social media, e-... Read More about In search of digital marketing communications success: the case of oil and gas industry B2B SMEs..