Marketing
Doctor of Philosophy [PhD]
Level | Doctor of Philosophy [PhD] |
---|---|
Student | Miss Nichola Strachan |
Status | Current |
Part Time | Yes |
Years | 2017 - 2025 |
Project Title | The power of brands on the bidirectionalism of symbolic consumption: The extent to which the brand of make-up affects the way a woman feels about herself and how she interacts with others |
Awarding Institution | Robert Gordon University |
Director of Studies | Sarah Pedersen |
Second Supervisor | Fiona Smith |
Additional Supervisor | Elliot Pirie |