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Dr Carol Air's Outputs (1)

Performing, learning and entrepreneuring: playing it by ear. (2022)
Journal Article
ANDERSON, A.R. and AIR, C. 2022. Performing, learning and entrepreneuring: playing it by ear. International journal of entrepreneurship and innovation [online], 23(3), pages 163-175. Available from: https://doi.org/10.1177/14657503221105045

We examine how musicians become entrepreneurs, illustrating how this dramatic shift from the aesthetic to the commercial offered a useful platform for understanding entrepreneurship. Analysing our data of 20 life-story narratives, we found chronologi... Read More about Performing, learning and entrepreneuring: playing it by ear..