Professor Heather Fulford h.fulford@rgu.ac.uk
Professor
Develop and deploy a digital transformation strategy
People Involved
Mr Graham Grant g.grant3@rgu.ac.uk
Lecturer
Project Description
This project will apply organisational performance and human resource management research methodologies to evaluate the unique needs of the business, expediting the transition of the company from a traditional salesperson-driven sales model to an agile, customer-centric, digitally enabled sales delivery model. The addition of a digital Content Management System to connect customers with the company's sales and engineering/production functions will capture product delivery, quality management and feedback capture methodologies into a digital platform that can be applied to other products and services in the future. The company will be left with a legacy of digital methodologies for the evaluation and capture of learning & development needs to support continuous company growth and change, stepping away from a model of mapping skills to current needs. Additionally, the company will develop the capability to evaluate international markets, overcoming barriers to internationalisation and revenue stream expansion.
| Type of Project | Project |
|---|---|
| Status | Project Live |
| Funder(s) | Innovate UK Optima Asset Maintenance Solutions Ltd |
| Value | £170,914.00 |
| Project Dates | Apr 4, 2022 - Apr 3, 2024 |
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