A study of Albanian and UK consumers' identity creation within food shopping experiences: a consumer culture theory approach.
(2019)
Thesis
QENDRO, A.-E. 2019. A study of Albanian and UK consumers' identity creation within food shopping experiences: a consumer culture theory approach. Robert Gordon University [online], PhD thesis. Available from: https://openair.rgu.ac.uk
This thesis investigates the relationship that Albanian and UK consumers have with food shopping culture, and how their choice of food outlets is affected by social factors. An emic approach is used to gather 'culture-rich' data with regards to the r... Read More about A study of Albanian and UK consumers' identity creation within food shopping experiences: a consumer culture theory approach..