Outputs (694)

Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. (2008)
Thesis
LAING, A.F. 2008. Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. Robert Gordon University, PhD thesis.

This research examines the implementation of marketing both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants and needs (Watson, 2002; Ho... Read More about Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments..

Students' attitudes towards web search engines: increasing appreciation of sophisticated search strategies. (2008)
Journal Article
MARTZOUKOU, K. 2008. Students' attitudes towards web search engines: increasing appreciation of sophisticated search strategies. Libri [online], 58(3), pages 182-201. Available from: https://doi.org/10.1515/libr.2008.019

Web search engines have developed into widely used services and essential tools for finding Web-based information. Research has found that although users typically follow unsophisticated information-seeking patterns, they appear to be satisfied with... Read More about Students' attitudes towards web search engines: increasing appreciation of sophisticated search strategies..

The creative industries in Scotland: flexible friends or foes? (2008)
Book Chapter
MARCELLA, R., ILLINGWORTH, L. and BAXTER, G. 2008. The creative industries in Scotland: flexible friends or foes? In Ross, K. and Price, S. (eds.) Popular media and communication: essays on publics, practices and processes. Newcastle upon Tyne: Cambridge Scholars Publishing, pages 102-129.

While the Scottish creative sector specifically has been largely ignored in the published literature, there have been several national (i.e. UK) and international studies of women's employment in the creative or cultural industries, which indicate th... Read More about The creative industries in Scotland: flexible friends or foes?.

Factors impacting on technology acceptance for the micro/SME electronics retailer. (2007)
Thesis
CONNON, N.G. 2007. Factors impacting on technology acceptance for the micro/SME electronics retailer. Robert Gordon University, PhD thesis.

The UK micro/SME (known here as SME) retail sector is very important to the economic well being of the country. Its ability to generate jobs as well as income makes it a key part of the drive towards economic growth, and as such it is supported by go... Read More about Factors impacting on technology acceptance for the micro/SME electronics retailer..

Design of virtual worlds for accessing information : discovery of user preferences. (2007)
Thesis
MACLENNAN, A. 2007. Design of virtual worlds for accessing information : discovery of user preferences. Robert Gordon University, PhD thesis.

This thesis describes a study carried out with the aim of discovering user preferences as to the design of 3-dimensional virtual worlds for accessing information. No literature was found which dealt with this topic, and it was therefore thought that,... Read More about Design of virtual worlds for accessing information : discovery of user preferences..

Speaking the same language? (2007)
Journal Article
PEDERSEN, S. 2007. Speaking the same language? Differences and similarities between US and UK bloggers. International journal of the book [online], 5(1), pages 33-40. Available at: http://ijb.cgpublisher.com/product/pub.27/prod.197

While blogging as a form of computer-mediated communication has attracted a growing amount of academic investigation in recent years, the majority of such research has so far focused on the North American experience. 120 UK and US bloggers (equal num... Read More about Speaking the same language?.

Women users' motivations for establishing and interacting with blogs (web logs). (2007)
Journal Article
PEDERSEN, S. 2007. Women users' motivations for establishing and interacting with blogs (web logs). International journal of the book [online], 3(2), pages 85-90. Available from: https://doi.org/10.18848/1447-9516/CGP/v03i02/36502

An investigation into the motivations of women who write blogs (web logs) and the audience for whom they consider themselves to be writing. From the outset of blogging, journal blogs have been associated with women. They offer them a safe place to ex... Read More about Women users' motivations for establishing and interacting with blogs (web logs)..

Readers' use of news blogs. (2007)
Journal Article
PEDERSEN, S. and CHIVERS, A. 2007. Readers' use of news blogs. International journal of technology, knowledge and society, 3(1), pages 15-24.

Appearing at the end of the 1990s, the phenomenon of ‘blogging’ or weblogging is now attracting serious academic research. However, the majority of this research has so far focussed on the ‘bloggers’ themselves – who they are; their motivations for b... Read More about Readers' use of news blogs..

Reference publishing. (2007)
Book Chapter
PEDERSEN, S. 2007. Reference publishing. In: Finkelstein, D. and McCleery, A. (eds.) The Edinburgh history of the book in Scotland, volume 4: professionalism and diversity 1880-2000. Edinburgh: Edinburgh University Press [online], pages 346-351. Available from: https://tinyurl.com/3rten3f5

Reference publishing is the term used to describe the publishing of a diverse range of products, including dictionaries, atlases, encyclopaedias, bibliographies, directories, guides and the many reference works aimed at the academic, educational and... Read More about Reference publishing..

Educational, academic and legal publishing. (2007)
Book Chapter
PEDERSEN, S. 2007. Educational, academic and legal publishing. In: Finkelstein, D. and McCleery, A. (eds.) The Edinburgh history of the book in Scotland, volume 4: professionalism and diversity 1880-2000. Edinburgh: Edinburgh University Press [online], pages 311-329. Available from: https://tinyurl.com/3rten3f5

By making education compulsory for children between the ages of 5 and 13, the 1870 Education and 1872 (Scotland) Education Acts established the beginnings of a modern education system in Britain – and offered increased opportunity for educational pub... Read More about Educational, academic and legal publishing..