Effectiveness of social marketing strategies to reduce youth obesity in European school-based interventions: A systematic review and meta-analysis.

Aceves-Martins, Magaly; Llaurad�, Elisabet; Tarro, Lucia; Moreno-Garc�a, Carlos Francisco; Trujillo Escobar, Tamy Goretty; Sol�, Rosa; Giralt, Montse

Abstract

Context: The use of social marketing to modify lifestyle choices could be helpful in reducing youth obesity. Some or all of the 8 domains of the National Social Marketing Centre's social marketing benchmark criteria (SMBC) are often used but not always defined in intervention studies. Objective: The aim of this review is to assess the effectiveness of European school-based interventions to prevent obesity relative to the inclusion of SMBC domains in the intervention. Data Sources: The PubMed, Cochrane, and ERIC databases were used. Study Selection: Nonrandomized and randomized controlled trials conducted from 1990 to April 2014 in participants aged 5 to 17 years were included. Data Extraction: After the study selection, the 8 domains of the SMBC were assessed in each included study. Results: Thirty-eight publications were included in the systematic review. For the meta-analysis, randomized controlled trials (RCTs) reporting body mass index or prevalence of overweight and obesity were considered. Eighteen RCTs with a total of 8681 participants included at least 5 SMBC. The meta-analysis showed a small standardized mean difference in body mass index of 0.25 (95%CI, 0.45 to 0.04) and a prevalence of overweight and obesity odds ratio of 0.72 (95%CI, 0.5-0.97). Conclusion: Current evidence indicates that the inclusion of at least 5 SMBC domains in schoolbased interventions could benefit efforts to prevent obesity in young people. PROSPERO registration number: CRD42014007297.

Citation

ACEVES-MARTINS, M., LLAURDÓ, E., TARRO, L., MORENO-GARCÍA, C.F., TRUJILLO ESCOBAR, T.G., SOLÁ, R. and GIRALT, M. 2016. Effectiveness of social marketing strategies to reduce youth obesity in European school-based interventions: a systematic review and meta-analysis. Nutrition reviews [online], 74(5), pages 337-351. Available from: https://doi.org/10.1093/nutrit/nuw004

• Journal Article Type: Article
• Acceptance Date: Mar 16, 2016
• Online Publication Date: Mar 26, 2016
• Publication Date: May 31, 2016
• Deposit Date: Dec 23, 2020
• Publicly Available Date: Dec 27, 2020
• Journal: Nutrition Reviews
• Print ISSN: 0029-6643
• Electronic ISSN: 1753-4887
• Publisher: Oxford University Press
• Peer Reviewed: Peer Reviewed
• Volume: 74
• Issue: 5
• Pages: 337-351
• DOI: https://doi.org/10.1093/nutrit/nuw004
• Keywords: Adolescents; Children; Europe; Obesity; School-based interventions; Social marketing
• Public URL: https://rgu-repository.worktribe.com/output/1045453