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Effectiveness of social marketing strategies to reduce youth obesity in European school-based interventions: A systematic review and meta-analysis.

Aceves-Martins, Magaly; Llaurad�, Elisabet; Tarro, Lucia; Moreno-Garc�a, Carlos Francisco; Trujillo Escobar, Tamy Goretty; Sol�, Rosa; Giralt, Montse


Magaly Aceves-Martins

Elisabet Llaurad�

Lucia Tarro

Tamy Goretty Trujillo Escobar

Rosa Sol�

Montse Giralt


Context: The use of social marketing to modify lifestyle choices could be helpful in reducing youth obesity. Some or all of the 8 domains of the National Social Marketing Centre's social marketing benchmark criteria (SMBC) are often used but not always defined in intervention studies. Objective: The aim of this review is to assess the effectiveness of European school-based interventions to prevent obesity relative to the inclusion of SMBC domains in the intervention. Data Sources: The PubMed, Cochrane, and ERIC databases were used. Study Selection: Nonrandomized and randomized controlled trials conducted from 1990 to April 2014 in participants aged 5 to 17 years were included. Data Extraction: After the study selection, the 8 domains of the SMBC were assessed in each included study. Results: Thirty-eight publications were included in the systematic review. For the meta-analysis, randomized controlled trials (RCTs) reporting body mass index or prevalence of overweight and obesity were considered. Eighteen RCTs with a total of 8681 participants included at least 5 SMBC. The meta-analysis showed a small standardized mean difference in body mass index of 0.25 (95%CI, 0.45 to 0.04) and a prevalence of overweight and obesity odds ratio of 0.72 (95%CI, 0.5-0.97). Conclusion: Current evidence indicates that the inclusion of at least 5 SMBC domains in schoolbased interventions could benefit efforts to prevent obesity in young people. PROSPERO registration number: CRD42014007297.


ACEVES-MARTINS, M., LLAURDÓ, E., TARRO, L., MORENO-GARCÍA, C.F., TRUJILLO ESCOBAR, T.G., SOLÁ, R. and GIRALT, M. 2016. Effectiveness of social marketing strategies to reduce youth obesity in European school-based interventions: a systematic review and meta-analysis. Nutrition reviews [online], 74(5), pages 337-351. Available from:

Journal Article Type Article
Acceptance Date Mar 16, 2016
Online Publication Date Mar 26, 2016
Publication Date May 31, 2016
Deposit Date Dec 23, 2020
Publicly Available Date Dec 27, 2020
Journal Nutrition Reviews
Print ISSN 0029-6643
Electronic ISSN 1753-4887
Publisher Oxford University Press
Peer Reviewed Peer Reviewed
Volume 74
Issue 5
Pages 337-351
Keywords Adolescents; Children; Europe; Obesity; School-based interventions; Social marketing
Public URL


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