Evaluating privacy: determining user privacy expectations on the web.

Pilton, Callum; Faily, Shamal; Henriksen-Bulmer, Jane

Abstract

Individuals don’t often have privacy expectations. When asked to consider them, privacy realities were frequently perceived not to meet these expectations. Some websites exploit the trust of individuals by selling, sharing, or analysing their data. Without intervention, individuals do not often understand privacy implications, nor do anything to address it. This study has identified that many users do not have privacy expectations. An extension developed for this study improved privacy awareness, privacy behaviour, and created privacy expectations in participants. The extension also demonstrated that privacy-focused behavioural changes occur when individuals consider the implications of privacy policies, and are exposed to the ways in which their data is being used.

Citation

PILTON, C., FAILY, S., and HENRIKSEN-BULMER, J. 2021. Evaluating privacy: determining user privacy expectations on the web. Computers and security [online], 105, article 102241. Available from: https://doi.org/10.1016/j.cose.2021.102241

• Journal Article Type: Article
• Acceptance Date: Feb 18, 2021
• Online Publication Date: Feb 24, 2021
• Publication Date: Jun 30, 2021
• Deposit Date: Sep 3, 2021
• Publicly Available Date: Sep 3, 2021
• Journal: Computers and security
• Print ISSN: 0167-4048
• Electronic ISSN: 1872-6208
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 105
• Article Number: 102241
• DOI: https://doi.org/10.1016/j.cose.2021.102241
• Keywords: Privacy paradox; Chrome extension; Case study; Privacy; Privacy settings; Privacy policy; General Data Protection Regulation (GDPR); Web tracking
• Public URL: https://rgu-repository.worktribe.com/output/1427720