Persona cases: a technique for grounding personas.

Faily, Shamal; Fl�chais, Ivan

Abstract

Personas are a popular technique in User-Centered Design, however their validity can be called into question. While the techniques used to developed personas and their integration with other design activities provide some measure of validity, a persona's legitimacy can be threatened by challenging its characteristics. This note presents Persona Cases: personas whose characteristics are both grounded in, and traceable to their originating source of empirical data. This approach builds on the premise that sense-making in qualitative data analysis is an argumentative activity, and aligns concepts associated with a Grounded Theory analysis with recent work on arguing the characteristics of personas. We illustrate this approach using a case study in the Critical Infrastructure Protection domain.

Citation

FAILY, S. and FLÉCHAIS, I. 2011. Persona cases: a technique for grounding personas. In Proceedings of the 29th Annual CHI conference on human factors in computing systems (CHI 2011), 7-12 May 2011, Vancouver, Canada. New York: ACM [online], pages 2267-2270. Available from: https://doi.org/10.1145/1978942.1979274

• Presentation Conference Type: Conference Paper (published)
• Conference Name: 29th Annual CHI conference on human factors in computing systems (CHI 2011)
• Start Date: May 7, 2011
• End Date: May 12, 2011
• Acceptance Date: May 7, 2011
• Online Publication Date: May 7, 2011
• Publication Date: Dec 31, 2011
• Deposit Date: Dec 8, 2021
• Publicly Available Date: Dec 8, 2021
• Publisher: Association for Computing Machinery (ACM)
• Peer Reviewed: Peer Reviewed
• Pages: 2267-2270
• ISBN: 9781450302289
• DOI: https://doi.org/10.1145/1978942.1979274
• Keywords: User personas; User-centred design; Software engineering; Systems security
• Public URL: https://rgu-repository.worktribe.com/output/1446700