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Beyond the psychology of self and individual's pro-environmental behaviours: exploring how technology innovations can help organisations achieve and promote sustainability.

Oke, Adekunle


Adekunle Oke


This study proposes a new agenda for research and practice on pro-environmental behaviours in organisational settings by exploring the intersection between technology innovations and pro-environmental initiatives. The goal is to demonstrate the utility of digital technology in promoting and achieving sustainability by addressing the complexity and inconsistency in pro-environmental behaviours. Using relevant literature on pro-environmental behaviours, this study explores the possibility of embedding technology innovations in pro-environmental initiatives to promote and enhance sustainability in organisational settings. This study argues that the recent technological advancement and open innovation provide new insights into understanding and implementing pro-environmental initiatives in organisational settings. While pro-environmental behaviours studies have advanced over the past decades, this study shows that many pro-environmental activities do not require employees to change behaviour. According to this study, psychology and technology innovations offer various opportunities for businesses to effectively and pragmatically embed sustainability into their operations without necessarily changing employees' behaviour. This conceptual study offers opportunities to empirically explore the collaborative nexus between "psychology-based pro-environmental behaviour research and technology innovation". Despite the plethora of studies on pro-environmental behaviours, results are mixed and inconclusive, raising questions about the dominant practice used for promoting pro-environmental initiatives and behaviours at the corporate level. This study, therefore, provides a new pathway for businesses to address their environmental aspects, demonstrating a pragmatic approach to resolving the complexity of pro-environmental behaviours. This study allows social investigators, policymakers, and technology developers to re-assess, revive and further investigate how they can collaborate to address practical environmental and social issues.


OKE, A. 2023. Beyond the psychology of self and individual's pro-environmental behaviours: exploring how technology innovations can help organisations achieve and promote sustainability. Technological sustainability [online], 2(1), pages 1-19. Available from:

Journal Article Type Article
Acceptance Date Apr 21, 2022
Online Publication Date Apr 21, 2022
Publication Date Jun 30, 2023
Deposit Date Apr 28, 2022
Publicly Available Date Apr 28, 2022
Journal Technological Sustainability
Print ISSN 2754-1312
Electronic ISSN 2754-1320
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 2
Issue 1
Pages 1-19
Keywords Technology innovations; Psychology; Sustainability; Pro-environmental behaviours; Organisation; Employees' behaviour; Circular economy (CE)
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OKE 2023 Beyond the psychology of self (AAM) (532 Kb)

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Copyright Statement
Copyright © 2022, Emerald Publishing Limited. This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact

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