The use of the Internet by candidates as part of their campaign for election to the Scottish Parliament in 2003.

Marcella, Rita; Baxter, Graeme; Smith, Sandra

Abstract

This paper reports the preliminary results of a study which investigated the use of information and communication technologies (ICTs) by political parties and individual candidates as part of their campaign for election to the Scottish Parliament. Two methodologies were used in gathering data. Firstly, a weekly survey of political Web sites was conducted in the four weeks preceding the Scottish Parliamentary election on 1st May 2003, with the content of the sites being analysed to measure activity. Secondly, a series of e-mail enquiries, based around significant issues, were directed at party Web sites and individual candidates in order to measure the extent of interaction, feedback and the creation of an ongoing relationship with enquirers.

Citation

MARCELLA, R., BAXTER, G. and SMITH, S. 2003. The use of the Internet by candidates as part of their campaign for election to the Scottish Parliament in 2003. Presented at the 1st International politics and information systems: technologies and applications conference (PISTA'03), 31 July - 2 August 2003, Orlando, USA.

• Presentation Conference Type: Lecture
• Conference Name: 1st International politics and information systems: technologies and applications conference (PISTA'03)
• Conference Location: Orlando, USA
• Start Date: Jul 31, 2003
• End Date: Aug 2, 2003
• Deposit Date: Sep 19, 2017
• Publicly Available Date: Sep 19, 2017
• Keywords: Elections; Online campaigning; Scottish Parliament
• Public URL: http://hdl.handle.net/10059/2507
• Related Public URLs: http://hdl.handle.net/10059/1801