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It's a small world after all: an intercultural experiential exercise in business communication.

Crawford, Izzy; Swartz, Stephanie; Luck, Susan; Barbosa, Belem


Stephanie Swartz

Susan Luck

Belem Barbosa


In 2016, the Fortune 500 earned two-thirds of the US GDP and 37% of the global GDP, with 28 trillion in revenue and 1.5 billion in profits. These companies employ 67 million people in 34 countries. In an attempt to develop a global mindset and skills among students, this international, virtual, collaborative student project specifically aimed to: Improve English language skills, improve the ability to work with non-native English language speakers, develop intercultural competencies, promote the use of digital channels in cross-border communication, cultivate team project management skills, develop an understanding of the communication challenges facing companies operating in a global context. Instructors in four countries (USA, Scotland, Germany and Portugal) created a 6-week, cross-cultural, virtual teams’ project designed to achieve the project aims. It was conducted with postgraduate and undergraduate students in university business programs whose courses ranged from organisational communication and multicultural teamwork to social media communication and public relations.


CRAWFORD, I., SWARTZ, S., LUCK, S. and BARBOSA, B. 2018. It's a small world after all: an intercultural experiential exercise in business communication. Presented at 2018 Robert Gordon Univesity Learning and teaching conference: future work, future graduates: forging the link, 2 May 2018, Aberdeen, UK.

Presentation Conference Type Lecture
Conference Name 2018 RGU annual learning and teaching conference (RGU LTC 2018): future work, future graduates: forging the link
Conference Location Aberdeen, UK
Start Date May 2, 2018
Deposit Date Jul 22, 2019
Publicly Available Date Jul 22, 2019
Keywords Intercultural experiential; Business communication; Intercultural competencies; Team project management skills; Communication challenges
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