Marketing sustainability: use of information sources and degrees of voluntary simplicity.
(2008)
Journal Article
OATES, C., MCDONALD, S., ALEVIZOU, P., HWANG, K., YOUNG, W. and MCMORLAND, L-A. 2008. Marketing sustainability: use of information sources and degrees of voluntary simplicity. Journal of marketing communications [online], 14(5), pages 351-365. Available from: https://doi.org/10.1080/13527260701869148
The concept of voluntary simplicity (VS) is taken as a starting point to investigate consumers' use of information sources when making purchases of sustainable technological products and services. Differences in information seeking and sources consul... Read More about Marketing sustainability: use of information sources and degrees of voluntary simplicity..