The digital marketing skills gap: developing a digital marketer model for the communication industries.

Royle, Jo; Laing, Audrey

doi:10.1016/j.ijinfomgt.2013.11.008

The owner of one of the largest and most valuable private libraries in Scotland: David Hay Fleming as book collector. (2015)
Journal Article
AITCHISON, B. and REID, P.H. 2015. The owner of one of the largest and most valuable private libraries in Scotland: David Hay Fleming as book collector. Library and information history [online], 31(2), pages 95-116. Available from: https://doi.org/10.1179/1758348914Z.00000000077

David Hay Fleming, one in a long line of gentlemen scholars, is remembered as an historian, antiquary, and critic. Yet upon his death in 1931 he left his library of nearly 13,000 volumes (together with his personal papers, letters, and notebooks) to... Read More about The owner of one of the largest and most valuable private libraries in Scotland: David Hay Fleming as book collector..

Tourism development and the backpacker market in Highland Scotland. (2015)
Journal Article
HINDLE, N., MARTIN, A. and NASH, R. 2015. Tourism development and the backpacker market in Highland Scotland. Tourism and hospitality research [online], 15(3), pages 178-192. Available from: https://doi.org/10.1177/1467358415578471

Backpacking is an emerging market within the tourism sector. Despite its growth limited research has been conducted in Scotland, or even Europe, in relation to this form of travel. Qualitative data were gathered utilising a combination of interviews... Read More about Tourism development and the backpacker market in Highland Scotland..

Creating sparks: comparing search results using discriminatory search term word co-occurrence to facilitate serendipity in the enterprise. (2015)
Journal Article
CLEVERLEY, P.H. and BURNETT, S. 2015. Creating sparks: comparing search results using discriminatory search term word co-occurrence to facilitate serendipity in the enterprise. Journal of information and knowledge management [online], 14(1), article 1550007. Available from: https://doi.org/10.1142/S0219649215500070

Categories or tags that appear in faceted search interfaces which are representative of an information item, rarely convey unexpected or non-obvious associated concepts buried within search results. No prior research has been identified which assesse... Read More about Creating sparks: comparing search results using discriminatory search term word co-occurrence to facilitate serendipity in the enterprise..

An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland. (2014)
Journal Article
MARCELLA, M. and ROWLEY, S. 2015. An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland. International journal of project management [online], 33(4), pages 735-746. Available from: https://doi.org/10.1016/j.ijproman.2014.12.002

This exploratory research took the form of a qualitative study that aims to investigate the extent to which project management tools and techniques can be effectively applied across the creative industries through a study of their application in the... Read More about An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland..

The social, political and legal aspects of text and data mining (TDM). (2014)
Journal Article
BROCK, M., MURRAY-RUST, P. and OPPENHEIM, C. 2014. The social, political and legal aspects of text and data mining (TDM). D-Lib Magazine [online], 20(11/12). Available from: https://doi.org/10.1045/november14-brook

The ideas of textual or data mining (TDM) and subsequent analysis go back hundreds if not thousands of years. Originally carried out manually, textual and data analysis has long been a tool which has enabled new insights to be drawn from text corpora... Read More about The social, political and legal aspects of text and data mining (TDM)..

Supporting the open innovation process in small and medium enterprises. (2014)
Journal Article
KEARNEY, G. and MCHATTIE, L.-S. 2014. Supporting the open innovation process in small and medium enterprises. International journal of entrepreneurship and small business[online], 23(4), pages 552-567. Available from: https://doi.org/10.1504/IJESB.2014.065680

Small and medium enterprises (SMEs) encounter specific barriers in engaging in innovation. This paper explores the concept of open innovation and how best conditions conducive to this can be created to support SMEs to engage in innovation. It present... Read More about Supporting the open innovation process in small and medium enterprises..

Retrieving haystacks: a data driven information needs model for faceted search. (2014)
Journal Article
CLEVERLEY, P. H. and BURNETT, S., 2015. Retrieving haystacks: a data driven information needs model for faceted search. Journal of information science [online], 41(1), pages 97-113. Available from: https://doi.org/10.1177/0165551514554522

The research aim was to develop an understanding of information need characteristics for word co-occurrence-based search result filters (facets). No prior research has been identified into what enterprise searchers may find useful for exploratory sea... Read More about Retrieving haystacks: a data driven information needs model for faceted search..

The case for a risk-assessed approach to organizational records management in the oil and gas sector. (2014)
Journal Article
MUIR, L., COUSINS, F. and LAING, A., 2014. The case for a risk-assessed approach to organizational records management in the oil and gas sector. Information research [online], 19(4). Available from: http://www.informationr.net/ir/19-4/paper647.html

Processes and practices for information management service delivery, including retention, retrieval and disposal of documents and records, are not easily quantified for benchmarking and performance improvement. A mainly qualitative approach was appli... Read More about The case for a risk-assessed approach to organizational records management in the oil and gas sector..

Negotiating meaning in the consumption of the past. (2014)
Journal Article
SMITH, F. and BROWN, M. 2014. Negotiating meaning in the consumption of the past. Journal of fandom studies, 2(2), pages 147-161. Available from:https://doi.org/10.1386/jfs.2.2.147_1

The Internet and social networking technologies have facilitated communication between groups of retrophiles or fans of the past. The article seeks to examine motivations for retrophilic action and to discuss these ideas within the present late capit... Read More about Negotiating meaning in the consumption of the past..

Rough justice? Exploring the relationship between information access and environmental and ecological justice pertaining to two controversial coastal developments in North-east Scotland. (2014)
Journal Article
BAXTER, G. 2014. Rough justice? Exploring the relationship between information access and environmental and ecological justice pertaining to two controversial coastal developments in North-east Scotland. Cosmopolitan civil societies: an interdisciplinary journal [online], 6(2), pages 94-116. Available from: https://doi.org/10.5130/ccs.v6i2.3914

This paper explores the relationship between information access and environmental and ecological justice through an historical comparison of two controversial coastal developments in Aberdeenshire, North-east Scotland: the building of a North Sea gas... Read More about Rough justice? Exploring the relationship between information access and environmental and ecological justice pertaining to two controversial coastal developments in North-east Scotland..

The 2014 Scottish independence referendum: a study of voters' online information behaviour. (2014)
Journal Article
BAXTER, G. and MARCELLA, R. 2014. The 2014 Scottish independence referendum: a study of voters' online information behaviour. Information research [online], 19(4, Supplement): proceedings of the 2014 Information behaviour conference (ISIC 2014), 2-5 September 2014, Leeds, UK, paper number isicsp5. Available from: http://www.informationr.net/ir/19-4/isic/isicsp5.html

Introduction. The paper will present the preliminary results of a study of voters' online information behaviour being conducted during the 2014 Scottish independence referendum campaign. The referendum provides a rare opportunity to explore politicia... Read More about The 2014 Scottish independence referendum: a study of voters' online information behaviour..

The impact of the cessation of blogs within the UK police blogosphere. (2014)
Journal Article
PEDERSEN, S., BURNETT, S., SMITH, R. and GRINNALL, A. 2014. The impact of the cessation of blogs within the UK police blogosphere. New technology, work and employment [online], 29(2), pages 160-176. Available from: https://doi.org/10.1111/ntwe.12028

This article investigates the concept of influence within a group of police work-bloggers. During the period studied (2007-2013), three influential police bloggers, well-known within the small and tightly knit UK police blogosphere, abruptly ended th... Read More about The impact of the cessation of blogs within the UK police blogosphere..

Towards an organizational folklore of policing: the storied nature of policing and the police use of storytelling. (2014)
Journal Article
SMITH, R., PEDERSEN, S. and BURNETT, S. 2014. Towards an organizational folklore of policing: the storied nature of policing and the police use of storytelling. Folklore [online], 125(2), pages 218-237. Available from: https://doi.org/10.1080/0015587X.2014.913853

For police officers, much of the working day consists of telling stories about everyday policing and events. Although the study of narrative and storytelling in organizational contexts is an expanding area of research, the same cannot be said of the... Read More about Towards an organizational folklore of policing: the storied nature of policing and the police use of storytelling..

Is it Friday yet? Mothers talking about sex online. (2014)
Journal Article
PEDERSEN, S. 2014. Is it Friday yet? Mothers talking about sex online. Cyberpsychology: journal of psychosocial research on cyberspace [online], 8(2), article 4. Available from: https://doi.org/10.5817/CP2014-2-4

Inspired by the media furore over 'penis beaker gate' (October 2013), this article investigates the discussion of sex on the UK parenting website Mumsnet. It asks why there was such shock at finding mothers discussing sexual matters online, what type... Read More about Is it Friday yet? Mothers talking about sex online..

Open for business? (2014)
Journal Article
BAXTER, G. 2014. Open for business? An historical comparative study of public access to information about two controversial coastal developments in North-east Scotland. Information research [online], 19(1), paper 603. Available from: http://www.informationr.net/ir/19-1/paper603.html

This paper compares public access to information about two controversial coastal developments in North-east Scotland: the construction of a gas terminal by the British Gas Council and Total in the 1970s, and the current development of 'the world's gr... Read More about Open for business?.

Governance and policy challenges of implementing urban low-carbon transport initiatives. (2014)
Journal Article
TAIT, E., LAING, R. and GRAY, D. 2014. Governance and policy challenges of implementing urban low-carbon transport initiatives. Local economy [online], 29(1-2), pages 129-140. Available from: https://doi.org/10.1177/0269094214521980

Emissions from transport represent a quarter of Scotlands total. Action to significantly reduce greenhouse gas emissions from transport has been criticized for being limited, poorly integrated with other areas of policy, and focused on narrow program... Read More about Governance and policy challenges of implementing urban low-carbon transport initiatives..

COEUR: developing business creativity and Europreneurship in European university networks. (2014)
Journal Article
EICKHOFF, M., TRIGO, V., TURNBULL, A. and DYCZKOWSKI, T. 2014. COEUR: developing business creativity and Europreneurship in European university networks. Journal of advances in higher education, 6(1), pages 76-101.

This paper analyses the operating process and participants' feedback of a network of European universities that was set up in 2004, initially to organise annual week-long conferences for the development of students' entrepreneurial competences within... Read More about COEUR: developing business creativity and Europreneurship in European university networks..

Signs of crisis and recovery: geographical imaginaries in press coverage of the financial crisis in the UK and German press 2008-2009. (2013)
Journal Article
HALSALL, R., 2013. Signs of crisis and recovery: geographical imaginaries in press coverage of the financial crisis in the UK and German press 2008-2009. Culture and organization [online], 19(5), pages 377-395. Available from: https://doi.org/10.1080/14759551.2013.815617

This article examines the role of models of capitalism in the media coverage surrounding the economic crisis in the period 2008“2009 in the UK and German press, during the outbreak of the crisis and the beginning of the recovery from it. Models of ca... Read More about Signs of crisis and recovery: geographical imaginaries in press coverage of the financial crisis in the UK and German press 2008-2009..

Online parliamentary election campaigns in Scotland: a decade of research. (2013)
Journal Article
BAXTER, G. and MARCELLA, R. 2013. Online parliamentary election campaigns in Scotland: a decade of research. eJournal of eDemocracy and open government [online], 5(2), pages 107-127. Available from: https://doi.org/10.29379/jedem.v5i2.210

Over the last ten years, the authors have conducted a series of investigations into the use of the Internet by political parties and individual candidates during parliamentary election campaigns in Scotland. These are the only such studies which have... Read More about Online parliamentary election campaigns in Scotland: a decade of research..

The digital marketing skills gap: developing a digital marketer model for the communication industries. (2013)
Journal Article
ROYLE, J. and LAING, A. 2014. The digital marketing skills gap: developing a digital marketer model for the communication industries. International journal of information management [online], 34(2), pages 65-73. Available from: https://doi.org/10.1016/j.ijinfomgt.2013.11.008

Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working in communication industries... Read More about The digital marketing skills gap: developing a digital marketer model for the communication industries..

All Outputs (338)