Toward sustainable consumption: researching voluntary simplifiers.
(2006)
Journal Article
MCDONALD, S., OATES, C. J., YOUNG, C. W. and HWANG, K. 2006. Toward sustainable consumption: researching voluntary simplifiers. Psychology and marketing [online], 23(6), pages 515-534. Available from: https://doi.org/10.1002/mar.20132
This article examines and extends the notion of voluntary simplifiers (VS). VS are individuals who have freely chosen a frugal, anti-consumer lifestyle that features low resource use and environmental impact. The article will begin by reviewing empir... Read More about Toward sustainable consumption: researching voluntary simplifiers..