All Outputs (2)

An investigation of everyday entrepreneurship in a resource-constrained context. (2022)
Thesis
DASPAN, T.D. 2022. An investigation of everyday entrepreneurship in a resource-constrained context. Robert Gordon University, PhD thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-1880221

Entrepreneurship has become an indispensable instrument for stimulating economic activities in the global economy. It is getting more attention because of the significant contributions of small businesses as key drivers to the growth and socio-econom... Read More about An investigation of everyday entrepreneurship in a resource-constrained context..

A study of Albanian and UK consumers' identity creation within food shopping experiences: a consumer culture theory approach. (2019)
Thesis
QENDRO, A.-E. 2019. A study of Albanian and UK consumers' identity creation within food shopping experiences: a consumer culture theory approach. Robert Gordon University [online], PhD thesis. Available from: https://openair.rgu.ac.uk

This thesis investigates the relationship that Albanian and UK consumers have with food shopping culture, and how their choice of food outlets is affected by social factors. An emic approach is used to gather 'culture-rich' data with regards to the r... Read More about A study of Albanian and UK consumers' identity creation within food shopping experiences: a consumer culture theory approach..