Innovation in services through learning in a joint venture.
(2011)
Journal Article
ANDERSON, A.R., DEL MAR BENAVIDES-ESPINOSA, M. and MOHEDANO-SUANES, A. 2011. Innovation in services through learning in a joint venture. Services industries journal [online], 31(12), pages 2019-2032. Available from: https://doi.org/10.1080/02642069.2011.558573
Innovation determines a firm's competitiveness and survival and a joint venture is a fast and effective way to acquire the missing knowledge that partners require to innovate, but 'knowing how to cooperate' can be a determining factor in achieving th... Read More about Innovation in services through learning in a joint venture..