Dr Elliot Pirie

Biography	Dr Elliot Pirie is Associate Dean for Academic Development and Student Experience within the School of Creative and Cultural Business. His primary teaching actives are in areas such as marketing, consumer psychology, research methods, and international branding. His research interests align with RGU's priority themes of Pedagogy; Living in a Digital World; and Inclusive and Creative Societies, with his PhD focusing on online consumer psychology, specifically the influence of haptic information on consumer decision making, and more recent activities focusing on a range of pedagogical developments in both online and offline contexts, and heritage storytelling. Elliot is a Fellow of the Higher Education Academy and oversees RGU’s Swiss partner programmes in Zurich and Lucerne. He is / has held positions as an external examiner for the University of Hertfordshire’s TNE INTI Malaysian programmes, University of West London’s London Geller College of Hospitality and Tourism undergraduate provision, Edinburgh Napier University's undergraduate Marketing provisions, University of Huddersfield's Tourism, Hospitality and Events undergraduate provisions, University of Chichester's TNE H-Farm Italian Business undergraduate provisions. and as an external panel member for validations at University of West of Scotland and Northumbria University.
Research Interests	Online consumer behaviour; Use and acceptance of technology in retail; Experiential Marketing; Pedagogy.

Biography

Dr Elliot Pirie is Associate Dean for Academic Development and Student Experience within the School of Creative and Cultural Business. His primary teaching actives are in areas such as marketing, consumer psychology, research methods, and international branding. His research interests align with RGU's priority themes of Pedagogy; Living in a Digital World; and Inclusive and Creative Societies, with his PhD focusing on online consumer psychology, specifically the influence of haptic information on consumer decision making, and more recent activities focusing on a range of pedagogical developments in both online and offline contexts, and heritage storytelling.

Elliot is a Fellow of the Higher Education Academy and oversees RGU’s Swiss partner programmes in Zurich and Lucerne. He is / has held positions as an external examiner for the University of Hertfordshire’s TNE INTI Malaysian programmes, University of West London’s London Geller College of Hospitality and Tourism undergraduate provision, Edinburgh Napier University's undergraduate Marketing provisions, University of Huddersfield's Tourism, Hospitality and Events undergraduate provisions, University of Chichester's TNE H-Farm Italian Business undergraduate provisions. and as an external panel member for validations at University of West of Scotland and Northumbria University.

Research Interests

Online consumer behaviour; Use and acceptance of technology in retail; Experiential Marketing; Pedagogy.