Supervisions (8)

Marketing
Doctor of Philosophy [PhD]

Level	Doctor of Philosophy [PhD]
Student	Miss Nichola Strachan
Status	Current
Part Time	Yes
Years	2017 - 2025
Project Title	The power of brands on the bidirectionalism of symbolic consumption: The extent to which the brand of make-up affects the way a woman feels about herself and how she interacts with others
Awarding Institution	Robert Gordon University
Director of Studies	Sarah Pedersen
Second Supervisor	Fiona Smith
Additional Supervisor	Elliot Pirie

PhD Media Studies
Doctor of Philosophy [PhD]

Level	Doctor of Philosophy [PhD]
Student	Miss Alicia Carroll
Status	Current
Part Time	Yes
Years	2023 - 2029
Project Title	Investigating the long-term effects of transmedia strategy in the film and television industry to optimise online audience engagement and retention.
Awarding Institution	Robert Gordon University
Director of Studies	Elliot Pirie
Second Supervisor	Fiona Smith
Additional Supervisor	Sarah Pedersen

PhD Consumer Behaviour
Doctor of Philosophy [PhD]

Level	Doctor of Philosophy [PhD]
Student	Mr Josh Bircham
Status	Current
Part Time	Yes
Years	2023 - 2029
Project Title	The influence of visual social media on consumer attitudes and behaviour in luxury menswear
Awarding Institution	Robert Gordon University
Director of Studies	Karen Cross
Second Supervisor	Elliot Pirie

PhD Creative and Cultural Business
Doctor of Philosophy [PhD]

Level	Doctor of Philosophy [PhD]
Student	DAVE ADAMSON
Status	Current
Part Time	No
Years	2024 - 2028
Project Title	Software Usage Model (SUM): the SUM of the parts
Awarding Institution	Robert Gordon University
Director of Studies	Elliot Pirie

Doctor of Philosophy - Creative and Cultural Business
Doctor of Philosophy [PhD]

Level	Doctor of Philosophy [PhD]
Student	JEN GRANT
Status	Current
Part Time	No
Years	2023 - 2027
Project Title	Is the Travel Influencer dead?” Investigating whether vacationists from different generations relate to Travel Influencers and/or favour Facebook Travel Groups when making holiday plans.
Awarding Institution	Robert Gordon University
Director of Studies	Madeleine Marcella-Hood
Second Supervisor	Helen Dargie
Additional Supervisor	Elliot Pirie

MSc International Marketing
Master of Science [MSc]

Level	Master of Science [MSc]
Student	VEGAS DYCE
Status	Complete
Part Time	No
Years	2020 - 2021
Project Title	‘Pic first, eat later’: a study of why Millennials and Generation Z post food pictures on Instagram and the impact this is having on the hospitality industry.
Awarding Institution	Robert Gordon University
Director of Studies	Elliot Pirie

PhD Communication, Marketing and Media
Doctor of Philosophy [PhD]

Level	Doctor of Philosophy [PhD]
Student	VEGAS DYCE
Status	Current
Part Time	No
Years	2022 - 2026
Project Title	Living life through the lens: an exploration into why Millennials and Generation Z share their dining experiences on Instagram and its growing influence within the hospitality industry in Scotland.
Awarding Institution	Robert Gordon University
Director of Studies	Madeleine Marcella-Hood
Second Supervisor	Elliot Pirie
Additional Supervisor	Simon Burnett

Information Management
Doctor of Philosophy [PhD]

Level	Doctor of Philosophy [PhD]
Student	Dr Helen Dargie
Status	Complete
Part Time	Yes
Years	2017 - 2021
Project Title	"This post is sponsored but all opinions are my own": Does fashion blogging offer an authentic voice? An investigation into the credibility of fashion blogger sponsored content and blogger perspectives on the tensions between authenticity and commercialis
Awarding Institution	Robert Gordon University
Director of Studies	Sarah Pedersen
Additional Supervisor	Elliot Pirie
Thesis	This post is sponsored but all opinions are my own: does fashion blogging offer an authentic voice? An investigation into the credibility of fashion blogger sponsored content and blogger perspectives on the tensions between authenticity and commercialisation.