Marketing
Doctor of Philosophy [PhD]
| Status | Current |
|---|---|
| Part Time | Yes |
| Years | 2017 - 2025 |
| Project Title | The power of brands on the bidirectionalism of symbolic consumption: The extent to which the brand of make-up affects the way a woman feels about herself and how she interacts with others |
| Awarding Institution | Robert Gordon University |
| Director of Studies | Sarah Pedersen |
| Second Supervisor | Fiona Smith |
| Additional Supervisor | Elliot Pirie |