Dr Oluyomi Osobajo's Outputs (2)

Effects of millennials willingness to pay on buying behaviour at ethical and socially responsible restaurants: serial mediation analysis. (2023)
Journal Article
OKE, A., MCKENZIE, K., OSOBAJO, O. and LAWANI, A. 2023. Effects of millennials willingness to pay on buying behaviour at ethical and socially responsible restaurants: serial mediation analysis. International journal of hospitality management [online], 113, article 103507. Available from: https://doi.org/10.1016/j.ijhm.2023.103507

This study empirically examines millennials' buying behaviour at restaurants undertaking Corporate Social Responsibility activities by testing the effects of willingness to pay on buying behaviour. Using Hayes' serial mediation PROCESS model, the stu... Read More about Effects of millennials willingness to pay on buying behaviour at ethical and socially responsible restaurants: serial mediation analysis..

The role of culture in stakeholder engagement: its implication for open innovation. (2023)
Journal Article
OSOBAJO, O.A., OKE, A., AJIMMY, M., OTITOJU, A. and ADEYANJU, G.C. 2023. The role of culture in stakeholder engagement: its implication for open innovation. Journal of open innovation: technology, market and complexity [online], 9(2), article 100058. Available from: https://doi.org/10.1016/j.joitmc.2023.100058

Appropriate and effective stakeholder engagement remains a critical success factor for successful project and project management, especially in multicultural settings such as in the case of international subsidiaries of multinational organisations. U... Read More about The role of culture in stakeholder engagement: its implication for open innovation..