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Dr Audrey Laing


The digital marketing skills gap: developing a digital marketer model for the communication industries. (2013)
Journal Article
ROYLE, J. and LAING, A. 2014. The digital marketing skills gap: developing a digital marketer model for the communication industries. International journal of information management [online], 34(2), pages 65-73. Available from: https://doi.org/10.1016/j.ijinfomgt.2013.11.008

Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working in communication industries... Read More about The digital marketing skills gap: developing a digital marketer model for the communication industries..

Listening to alternative perspectives on rural crime and criminality: a report on the pilot study. (2013)
Report
SMITH, R. and LAING, A. 2013. Listening to alternative perspectives on rural crime and criminality: a report on the pilot study. SIPR Research Summary Number 15. Dundee: Scottish Institute for Policing Research, School of Social Sciences, University of Dundee.

This summary reports on the pilot phase of an ongoing study, funded by SIPR, into the changing nature of rural crime and what constitutes rural criminality. We set out to listen to alternative perspectives on rural crime and criminality and to speak... Read More about Listening to alternative perspectives on rural crime and criminality: a report on the pilot study..

Bookselling online: an examination of consumer behaviour patterns. (2013)
Journal Article
LAING, A. and ROYLE, J. 2013. Bookselling online: an examination of consumer behaviour patterns. Publishing research quarterly [online], 29(2), pages 110-127. Available from: https://doi.org/10.1007/s12109-013-9318-3

Based upon empirical research, and using a range of methods, this paper examines the behaviour and experiences of consumers in online bookselling settings and offers comparison between online and offline (traditional) bookselling. The research finds... Read More about Bookselling online: an examination of consumer behaviour patterns..

How green is children's television? (2013)
Journal Article
OATES, C. J., MCDONALD, S., BLADES, M. and LAING, A. 2013. How green is children's television? Social business [online], 3(1), pages 37-45. Available from: https://doi.org/10.1362/204440813X13645551140991

Purpose To meet stated waste reduction goals, the UK government via Defra (Department for environment, farming and rural affairs) is attempting to reduce household mainstream waste. One approach is to encourage children in environmentally-friendly be... Read More about How green is children's television?.

The rise of illicit rural enterprise within the farming industry: a viewpoint. (2013)
Journal Article
SMITH, R., LAING, A. and MCELWEE, G. 2013. The rise of illicit rural enterprise within the farming industry: a viewpoint. International journal of agricultural management [online], 2(4), pages 185-188. Available from: https://doi.org/10.5836/ijam/2013-04-01

In this viewpoint article we seek to make the farming community aware of the increasing presence of organised criminals and crime within the farming community. In the past decade there has been a discernible rise in the level of organized criminality... Read More about The rise of illicit rural enterprise within the farming industry: a viewpoint..

Examining chain bookshops in the context of 'third place'. (2013)
Journal Article
LAING, A. and ROYLE, J. 2013. Examining chain bookshops in the context of 'third place'. International journal of retail and distribution management [online], 41(1), pages 27-44. Available from: https://doi.org/10.1108/09590551311288157

Purpose: This research theoretically conceptualises the notion of "third place" within the setting of chain bookshops. The widespread adoption of coffee franchises and comfortable seating has developed the bookshop as a leisurely setting. Underpinnin... Read More about Examining chain bookshops in the context of 'third place'..

Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. (2008)
Thesis
LAING, A.F. 2008. Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. Robert Gordon University, PhD thesis.

This research examines the implementation of marketing both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants and needs (Watson, 2002; Ho... Read More about Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments..