Research Methods (with Distinction)
Post Graduate Certificate (PGCert)
| Status | Complete |
|---|---|
| Years | 2004 |
Qualifications (3)
Masters of Arts (Joint Honours Music and English Literature)
MA (Hons)
Status Complete Part Time No Years 1986 - 1990
PhD
Doctor of Philosophy [PhD]
Status Complete Part Time No Years 2003 - 2009 Project Title Bookselling culture and consumer behaviour: Marketing strategies and responses, in traditional and online environments. Project Description Taking a mixed-methods approach this doctoral research examined the consumer responses to marketing strategies in chain and online bookshops. Using interviews, focus groups and quantitative surveys, the research evaluated the consumer experience in books Awarding Institution Robert Gordon University Second Supervisor Rita Marcella Additional Supervisor Pauline Bremner Thesis Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments.