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Dr Audrey Laing


Indies in Scotland: exploring the unique role of independent bookshops in Scotland’s towns and villages. (2020)
Journal Article
LAING, A. 2020. Indies in Scotland: exploring the unique role of independent bookshops in Scotland’s towns and villages. Publishing research quarterly [online], 36(4), pages 585-600. Available from: https://doi.org/10.1007/s12109-020-09759-5

This project explores the business practices and cultural place of independent bookshops in Scotland. The research examines the connections that independent bookshops have with their various stakeholders, and investigates the support and policy chang... Read More about Indies in Scotland: exploring the unique role of independent bookshops in Scotland’s towns and villages..

The disrupted workplace: are the digital and group skills needs of employers being addressed by universities? (2019)
Journal Article
BREMNER, P.A.M. and LAING, A. 2019. The disrupted workplace: are the digital and group skills needs of employers being addressed by universities? Journal of learning development in higher education [online], 16: special issue of articles from the 2019 Association for Learning Development in Higher Education conference (ALDINHE 2019), 15-17 April 2019, Exeter, UK, article 535. Available from: https://journal.aldinhe.ac.uk/index.php/jldhe/article/view/535

Upskilling moves quickly in today’s ‘disrupted’ workplace, and skill sets need to change to meet the needs of the digital economy (Gray, 2016), sometimes referred to as the fourth industrial revolution (4IR). Using a mixed methods approach and drawin... Read More about The disrupted workplace: are the digital and group skills needs of employers being addressed by universities?.

National identity and "Muslim immigrant" representation in the British and Danish press, 2005-2015. (2019)
Thesis
LAWRIE, M. 2019. National identity and "Muslim immigrant" representation in the British and Danish press, 2005-2015. Robert Gordon University [online], PhD thesis. Available from: https://openair.rgu.ac.uk

This thesis examines, through a diachronic analysis, how the British and Danish press utilise national identity when constructing a representation of Muslims. Key cluster events are examined to identify media discourses over a ten-year time period be... Read More about National identity and "Muslim immigrant" representation in the British and Danish press, 2005-2015..

Developing the student journey through collaborative professional skills enhancement sessions. (2019)
Presentation / Conference
BREMNER, P.A.M., LAING, A. and SCOTT, H. 2019. Developing the student journey through collaborative professional skills enhancement sessions. Presented at the 2019 Department for the Enhancement of Learning, Teaching and Access (DELTA) learning and teaching conference (LTC 2019): learning without borders, 2 May 2019, Aberdeen, UK.

This presentation outlined the Professional Skills Enhancement programme, and how it seeks to aid the student in becoming 'work ready'. The authors highlights it's move and development into other degree programmes within the School of Creative and C... Read More about Developing the student journey through collaborative professional skills enhancement sessions..

In search of digital marketing communications success: the case of oil and gas industry B2B SMEs. (2018)
Thesis
SETKUTE, J. 2018. In search of digital marketing communications success: the case of oil and gas industry B2B SMEs. Robert Gordon University [online], PhD thesis. Available from: https://openair.rgu.ac.uk

The focus of this study is the use and role of digital marketing communications (DMC) among B2B SMEs in the oil and gas industry. In order to understand the role of DMC, which is described as the use of DMC channels, such as website, social media, e-... Read More about In search of digital marketing communications success: the case of oil and gas industry B2B SMEs..

I've got a feeling: the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments. (2017)
Thesis
PIRIE, E. 2017. I've got a feeling: the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments. Robert Gordon University, PhD thesis.

This thesis develops technology adoption and sensory information literatures through an evaluation of antecedents to consumers purchase location intention of Musical Instruments (MI). With the unique factor of instrument heterogeneity MI e-retail sal... Read More about I've got a feeling: the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments..

Authors using social media: layers of identity and the online author community. (2017)
Journal Article
LAING, A. 2017. Authors using social media: layers of identity and the online author community. Publishing research quarterly [online], 33(3), pages 254-267. Available from: https://doi.org/10.1007/s12109-017-9524-5

This article offers an analysis of the impact of professional social-media engagement upon authors. Authors primarily use Facebook, Twitter and there is growing use of Pinterest. Authors use social-media platforms primarily for marketing, publicity a... Read More about Authors using social media: layers of identity and the online author community..

A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables. (2016)
Conference Proceeding
OMOGE, A.P. and LAING, A. 2016. A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables. In Proceedings of the 2016 West East Institute (WEI) international academic conference, 1-3 August 2016, Boston, USA. West Chester, PA: WEI [online]. Available from: /https://www.westeastinstitute.com/wp-content/uploads/2016/09/Akinyemi-Paul-Omoge-Audrey-Laing.pdf

This study presents the findings from the first phase of a mixed methods study. Following a review of relevant literature, this study has identified variables that have been claimed and rationalized to specifically imply CRM benefits and consumer buy... Read More about A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables..

The direct and mediated effects of customer relationship management (CRM) systems usage as service delivery channels on consumer buying behaviour: an empirical appraisal of the context of the Nigerian banking industry. (2016)
Thesis
OMOGE, A.P. 2016. The direct and mediated effects of customer relationship management (CRM) systems usage as service delivery channels on consumer buying behaviour: an empirical appraisal of the context of the Nigerian banking industry. Robert Gordon University, PhD thesis.

Ample evidence from the literature suggests that in recent years, banks have been heavily investing in customer relationship management (CRM) systems. The reasons for this are traced to banks' emergent need to gain and sustain competitive advantage t... Read More about The direct and mediated effects of customer relationship management (CRM) systems usage as service delivery channels on consumer buying behaviour: an empirical appraisal of the context of the Nigerian banking industry..

The case for a risk-assessed approach to organizational records management in the oil and gas sector. (2014)
Journal Article
MUIR, L., COUSINS, F. and LAING, A., 2014. The case for a risk-assessed approach to organizational records management in the oil and gas sector. Information research [online], 19(4). Available from: http://www.informationr.net/ir/19-4/paper647.html

Introduction. Processes and practices for information management service delivery, including retention, retrieval and disposal of documents and records, are not easily quantified for benchmarking and performance improvement. Method. A mainly qualitat... Read More about The case for a risk-assessed approach to organizational records management in the oil and gas sector..