Professor Simon Burnett s.burnett@rgu.ac.uk
Professor
Integrated digital strategy and online delivery model to scale up a weldless connection solution
People Involved
Professor Nirmalie Wiratunga n.wiratunga@rgu.ac.uk
Associate Dean for Research
Mr Vihanga Wijayasekara v.wijayasekara@rgu.ac.uk
Research Assistant
Dr Carol Air
Project Description
This project will apply organisational performance and human resource management research methodologies to evaluate the unique needs of the business, expediting the transition of the company from a traditional salesperson-driven sales model to an agile, customer-centric, digitally enabled sales delivery model. The addition of a digital Content Management System to connect customers with the company's sales and engineering/production functions will capture product delivery, quality management and feedback capture methodologies into a digital platform that can be applied to other products and services in the future. The company will be left with a legacy of digital methodologies for the evaluation and capture of learning & development needs to support continuous company growth and change, stepping away from a model of mapping skills to current needs. Additionally, the company will develop the capability to evaluate international markets, overcoming barriers to internationalisation and revenue stream expansion.
| Status | Project Live |
|---|---|
| Value | £187,431.00 |
| Project Dates | Aug 29, 2022 - Oct 28, 2024 |
| Partner Organisations | ICR Integrity Ltd |
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