Making sense of maritime supply chain: a relationship marketing approach.

Osobajo, Oluyomi A.; Koliousis, Ioannis; McLaughlin, Heather

Abstract

Building a relationship with the maritime supply chain partners is considered imperative for organisations to survive and remain competitive. Yet, several studies that examined the maritime supply chain have not adequately explored nor assessed the relationship constructs that impacts maritime supply chain performance. This study intends to fill this gap and ascertain the influence that certain relationship elements have on the maritime supply chain performance. The study is solely a desk research. After providing a general overview of maritime supply chain and its structure, relationship marketing paradigm and relationship constructs, this study examines the influence that the identified relationship constructs (i.e. trust, commitment and satisfaction) has on supply chain performance. The study asserts that the present of the identified relationship constructs (i.e. trust, commitment and satisfaction) among supply chain partners will influence supply chain performance positively. Hence, building a successful long-term relationship among maritime supply chain partners requires an understanding of these key relationship constructs.

Citation

OSOBAJO, O. A., KOLIOUSIS, I. and MCLAUGHLIN, H. 2021. Making sense of maritime supply chain: a relationship marketing approach. Journal of shipping and trade [online], 6, article no. 1. Available from: https://doi.org/10.1186/s41072-020-00081-z

• Journal Article Type: Article
• Acceptance Date: Nov 30, 2020
• Online Publication Date: Jan 4, 2021
• Publication Date: Dec 31, 2021
• Deposit Date: Dec 14, 2020
• Publicly Available Date: Dec 14, 2020
• Journal: Journal of shipping and trade
• Electronic ISSN: 2364-4575
• Publisher: Springer
• Peer Reviewed: Peer Reviewed
• Volume: 6
• Article Number: 1
• DOI: https://doi.org/10.1186/s41072-020-00081-z
• Keywords: Maritime; Supply chain; Supply chain management; Relationship; Relationship quality; Relationship marketing
• Public URL: https://rgu-repository.worktribe.com/output/1006778