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Psychological factors influencing technology adoption: a case study from the oil and gas industry.

Roberts, Ruby; Flin, Rhona; Millar, David; Corradi, Luca


David Millar

Luca Corradi


People have the power to make an innovation a success or a failure. Corporate decision makers act as both facilitators and barriers to the introduction of technologies into their organisations. Psychological factors clearly have an impact on their decisions and acceptance behaviours, but these have not been fully explored. Consequently, an understanding of these factors is essential for organisations who wish to accelerate technology adoption as well as for innovators who face numerous barriers when introducing their new products to the industrial market. The upstream oil and gas (O&G) industry has been characterised as reluctant to adopt new technology. The analysis of three technology introduction case studies in the UK offshore O&G sector (including interviews with 22 personnel involved in developing and commercially buying new technology) confirmed the influence of 15 psychological factors on organisational technology adoption decision making. These have been organized into a framework (P-TAF) consisting of six categories of psychological constructs, namely: personality, attitudes, motivation, social, cognitive, and organisational factors. With further development, this preliminary framework can be used to develop interventions that support the successful technology uptake in O&G and in other sectors experiencing resistance to the introduction of new technology.


ROBERTS, R., FLIN, R., MILLAR, D. and CORRADI, L. 2021. Psychological factors influencing technology adoption: a case study from the oil and gas industry. Technovation [online], 102, article number 102219. Available from:

Journal Article Type Article
Acceptance Date Dec 23, 2020
Online Publication Date Jan 14, 2021
Publication Date Apr 30, 2021
Deposit Date Jan 7, 2021
Publicly Available Date Jan 15, 2023
Journal Technovation
Print ISSN 0166-4972
Electronic ISSN 0166-4972
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 102
Article Number 102219
Keywords Technology acceptance; Psychology; Innovation; Decision making; adoption culture; Innovation process management
Public URL


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