As the Covid pandemic continues to rage across the globe, organisations of all shapes and sizes must ensure they can continue to respond to complex stakeholder demands within a dynamic and uncertain operating environment. Public sector communication within this context has never been more important because it has the power, directly and indirectly, to save lives. Therefore, anyone who has a role to play in communicating with the public, has a responsibility to understand and apply the fundamental principles of effective communication. It is also an opportunity to demonstrate the vital role that the often derided and misunderstood communications profession plays within the public sector. This presentation aims to convey some of the challenges underpinning the public sector communication environment just now.
CRAWFORD, I. 2021. Assessing the public sector's communication response during COVID-19. Presented at 2021 Holyrood policy: public sector communications event, 28 January 2021, [virtual conference].