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What use is technology if no one uses it? [Video recording]

Roberts, Ruby; Flin, Rhona



Innovation is set to play a significant role in building a sustainable future: for example, the oil and gas industry transitioning into an integrated energy sector. Yet in recent years, this sector has developed a reputation for being conservative and reluctant to adopt new technology. Evidence from Oil and Gas industry bodies indicate that psychological factors play a key role in technology adoption; not surprisingly, as workers, managers, investors, and regulators can all have a powerful influence on an organisation's receptivity to new technology. Recent research from Aberdeen Business School, funded by the Oil and Gas Technology Centre, has provided insight into this novel area by identifying the psychological factors which influence technology adoption decisions in upstream oil and gas. The findings indicated a need to better understand the influence that the organisational culture can have on how people respond to and introduce technology within their company. To bridge this gap, a survey of organisational innovation adoption culture has been developed. This new measure is currently being deployed as part of an industry benchmarking study of innovation adoption culture within the Oil and Gas industry. This session will give an overview of the research and measure, as well as recommendations on how to support an innovation adoption culture with reference to the wider broader context of digitalisation and energy transition. The accompanying video will talk about how we produce energy, how technology continues to transform how we live and work. However, it is only valuable if people and companies use it! This webinar will discuss the people factors that influence technology adoption in upstream oil and gas.


ROBERTS, R. and FLYNN, R. 2021. What use is technology if no one uses it? Building a technology adoption culture [Video recording]. Presented at RGU knowledge bites for business, 25 February 2021. Available from:

Digital Artefact Type Video
Online Publication Date Feb 25, 2021
Publication Date Mar 1, 2021
Deposit Date Aug 29, 2022
Publicly Available Date Oct 14, 2022
Publisher Robert Gordon University
Keywords Oil and gas industry; Technology adoption; Innovation; Green technology; Uptake
Public URL
Publisher URL;


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