Unintentional social consequences of disorganised marketing of corporate social responsibility: figurational insights from the oil and gas sector in Africa.
Corporate Social Responsibility (CSR) has become a concept that is widely associated with large transnational corporations (TNCs) and increasingly small and medium sized enterprises (SMEs). The concept is contentious with wide ranging debates about intent and impact, not least from critics who perceive CSR to ostensibly be a marketing tool. Before examining some of the current flaws within CSR, it is important to establish how the concept is being applied.
|Publication Date||Aug 23, 2017|
|Publisher||Palgrave Macmillan (part of Springer Nature)|
|Book Title||The social organisation of marketing: a figurational approach to people, organisations and markets|
|Chapter Number||Chapter 4|
|Institution Citation||VERTIGANS, S. 2017. Unintentional social consequences of disorganised marketing of corporate social responsibility: figurational insights from the oil and gas sector in Africa. In Connolly, J. and Dolan, P. (eds.) The social organisation of marketing: a figurational approach to people, organisations and markets. Cham: Palgrave Macmillan [online], chapter 4, pages 93-118. Available from: https://doi.org/10.1007/978-3-319-51571-7_4|
|Keywords||Corporate social responsibility; SMEs; TNCs; Accountable; Communities; Environment|
VERTIGANS 2017 Unintentional social consequences
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