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Unintentional social consequences of disorganised marketing of corporate social responsibility: figurational insights from the oil and gas sector in Africa.

Vertigans, Stephen

Authors

Stephen Vertigans



Contributors

John Connolly
Editor

Paddy Dolan
Editor

Abstract

Corporate Social Responsibility (CSR) has become a concept that is widely associated with large transnational corporations (TNCs) and increasingly small and medium sized enterprises (SMEs). The concept is contentious with wide ranging debates about intent and impact, not least from critics who perceive CSR to ostensibly be a marketing tool. Before examining some of the current flaws within CSR, it is important to establish how the concept is being applied.

Publication Date Aug 23, 2017
Publisher Palgrave Macmillan (part of Springer Nature)
Pages 93-118
Book Title The social organisation of marketing: a figurational approach to people, organisations and markets
Chapter Number Chapter 4
ISBN 9783319515700
Institution Citation VERTIGANS, S. 2017. Unintentional social consequences of disorganised marketing of corporate social responsibility: figurational insights from the oil and gas sector in Africa. In Connolly, J. and Dolan, P. (eds.) The social organisation of marketing: a figurational approach to people, organisations and markets. Cham: Palgrave Macmillan [online], chapter 4, pages 93-118. Available from: https://doi.org/10.1007/978-3-319-51571-7_4
DOI https://doi.org/10.1007/978-3-319-51571-7_4
Keywords Corporate social responsibility; SMEs; TNCs; Accountable; Communities; Environment

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