Immersive innovations for the communication of heritage, handcraft and sustainability.
(2023)
Journal Article
CROSS, K., MESJAR, L., STEED, J. and JIANG, Y. [2023]. Immersive innovations for the communication of heritage, handcraft and sustainability. International journal of fashion design, technology and education [online], Latest Articles. Available from: https://doi.org/10.1080/17543266.2023.2277264
Textile and fashion brands convey core values through marketing, and in slow-fashion heritage brands this often includes skilled craftsmanship, authenticity, sustainability and provenance. As industry digitalisation continues, brands are employing im... Read More about Immersive innovations for the communication of heritage, handcraft and sustainability..