An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland.

Marcella, Madeleine; Rowley, Sheonagh

doi:10.1016/j.ijproman.2014.12.002

The lifecycle of a social media beauty trend: a case study of the Instagram body. [Article] (2025)
Journal Article
UTI, T. and MARCELLA-HOOD, M. 2025. The lifecycle of a social media beauty trend: a case study of the Instagram body. Cogent arts and humanities [online], 12(1), article number 2472544. Available from: https://doi.org/10.1080/23311983.2025.2472544

This article explores the evolution of the Instagram body as an example of a social media beauty trend and theorises an updated lifecycle model to convey this phenomenon. The advent and evolution of social media has led to an online beauty culture an... Read More about The lifecycle of a social media beauty trend: a case study of the Instagram body. [Article].

Exploring knowledge and perceptions of level learning outcomes and meta-skills in a creative business school context. (2024)
Journal Article
BREMNER, P.A.M., PIRIE, E., MARCELLA-HOOD, M. and SINGLETON, A. 2024. Exploring knowledge and perceptions of level learning outcomes and meta-skills in a creative business school context. GILE journal of skills development [online], 4(2), pages 3-18. https://doi.org/10.52398/gjsd.2024.v4.i2.pp3-18

Much has been written about the necessity for graduates to be aware of their skill set and transferability for the workplace. Degree programmes in Scotland have long relied on guidance from the Quality Assurance Agency (QAA) on the taxonomy or wordin... Read More about Exploring knowledge and perceptions of level learning outcomes and meta-skills in a creative business school context..

Pic first, eat later: an investigation into motivations behind the "foodstagramming" phenomenon. (2024)
Journal Article
DYCE, V., MARCELLA-HOOD, M. and PIRIE, E. 2024. Pic first, eat later: an investigation into motivations behind the "foodstagramming" phenomenon. Hospitality and society [online], 14(3), pages 253-276. Available from: https://doi.org/10.1386/hosp_00086_1

This research explores the motivations and behaviours behind the social phenomenon of foodstagramming. Qualitative interviews were carried out with Millennial and Gen Z participants who share food-related photographs on Instagram, and foodstagramming... Read More about Pic first, eat later: an investigation into motivations behind the "foodstagramming" phenomenon..

An exploration into users' engagement with nostalgia content on Instagram. (2023)
Presentation / Conference Contribution
MARCELLA-HOOD, M. and THORNTON, S. 2023. An exploration into users' engagement with nostalgia content on Instagram. Presented at the 2023 Media, Communication and Cultural Studies Association conference (MeCCSA 2023), 4-6 September 2023, Glasgow, UK.

Visual social media platforms like Instagram are recognised as a mechanism through which individuals can capture, share, and preserve experiences. The ease through which these media can be accessed enables users to share and consume visual content co... Read More about An exploration into users' engagement with nostalgia content on Instagram..

Augmenting sustainable fashion on Instagram. (2023)
Journal Article
MARCELLA-HOOD, M. 2023. Augmenting sustainable fashion on Instagram. Sustainability [online], 15(4), article number 3609. Available from: https://doi.org/10.3390/su15043609

Media discourse surrounding fashion and sustainability tends to be negative, emphasising the problems that exist across the various stages of the lifecycle of a garment. Although consumers are increasingly aware of at least some of the issues surroun... Read More about Augmenting sustainable fashion on Instagram..

The lifecycle of a social media beauty trend: a case study of the Instagram body. [Thesis] (2022)
Thesis
UTI, T.O. 2022. The lifecycle of a social media beauty trend: a case study of the Instagram body. Robert Gordon University, MPhil thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-2071810

The study pursued the creation of a functional model of the typical lifecycle of a social media beauty trend. Within the fashion and consumer goods industries, lifecycle models already exist that explain the typical manifestations of products and tre... Read More about The lifecycle of a social media beauty trend: a case study of the Instagram body. [Thesis].

Augmenting sustainable fashion on Instagram. [Presentation] (2022)
Presentation / Conference Contribution
MARCELLA-HOOD, M. 2022. Augmenting sustainable fashion on Instagram. Presented at the International conference on augmented fashion, 16-18 November 2022, Aberdeen, UK.

Media discourse surrounding fashion and sustainability tends to be negative, emphasising the problems that exist across the various stages of the lifecycle of a garment. Although consumers are increasingly aware of at least some of the issues with fa... Read More about Augmenting sustainable fashion on Instagram. [Presentation].

Purposive and non-purposive information behaviour on Instagram. (2022)
Journal Article
MARCELLA-HOOD, M. and MARCELLA, R. 2023. Purposive and non-purposive information behaviour on Instagram. Journal of librarianship and information science [online], 55(3), pages 634-657. Available from: https://doi.org/10.1177/09610006221097974

User information behaviour on Instagram was explored via 274 responses to an online survey. Instagram is recognised as a powerful visual platform and consistently reports high engagement statistics across its variety of users. Research on Instagram t... Read More about Purposive and non-purposive information behaviour on Instagram..

Student and alumni engagement around issues of sustainability in the fashion sector. (2021)
Presentation / Conference Contribution
MARCELLA-HOOD, M. 2021. Student and alumni engagement around issues of sustainability in the fashion sector. Presented at the 2021 Sustainability in the creative and cultural industries symposium, 4-8 October 2021, [virtual conference], [online]. Available from: https://www.rgu.ac.uk/runway-to-cop26/sustainability-in-the-creative-and-cultural-industries-symposium

Over the past ten years there has been increasing concern around the fashion industry and its impact on our environment. In the past 3 years, we have seen an increased awareness of this issue across our student body and amongst our graduates. This se... Read More about Student and alumni engagement around issues of sustainability in the fashion sector..

Instagram versus reality: the design and use of self-curated photo elicitation in a study exploring the construction of Scottish identity amongst personal style influencers on Instagram. (2020)
Journal Article
MARCELLA-HOOD, M. 2021. Instagram versus reality: the design and use of self-curated photo elicitation in a study exploring the construction of Scottish identity amongst personal style influencers on Instagram. Qualitative research [online], 21(6), pages 865-889. Available from: https://doi.org/10.1177/1468794120934404

This paper evaluates the use of self-curated photo elicitation as a new method for exploring self-identity by reflecting on its design and use in a study of Scottish identity. The approach builds on the work of others in the fields of visual analysis... Read More about Instagram versus reality: the design and use of self-curated photo elicitation in a study exploring the construction of Scottish identity amongst personal style influencers on Instagram..

Scottish fashion influencers: constructing a style identity on Instagram. (2020)
Journal Article
MARCELLA-HOOD, M. 2020. Scottish fashion influencers: constructing a style identity on Instagram. International journal of fashion studies [online], 7(1), pages 73-96. Available from: https://doi.org/10.1386/infs_00017_1

This article builds on existing theories of self-presentation and self-identity through a study into the behaviour of fashion influencers who position themselves as Scottish on Instagram. Fourteen interviews were carried out with Scottish fashion inf... Read More about Scottish fashion influencers: constructing a style identity on Instagram..

Scottish style: the construction of national identity and place amongst Scottish fashion influencers on Instagram. (2019)
Presentation / Conference Contribution
MARCELLA-HOOD, M. 2019. Scottish style: the construction of national identity and place amongst Scottish fashion influencers on Instagram. In Miller, M. (ed.). Fashion: ID; proceedings of 21st International Foundation of Fashion Technology Institute (IFFTI) 2019 conference: fashion ID (IFFTI 2019), 8-12 April 2019, Manchester, UK. Manchester: Manchester Metropolitan University [online], pages 350-361. Available from: https://fashioninstitute.mmu.ac.uk/ifftipapers/paper-151/

This paper explores the phenomenon of personal style as an expression of national identity by investigating the construction of Scottish identity amongst fashion influencers on Instagram. Instagram is recognised as an example of visual media that has... Read More about Scottish style: the construction of national identity and place amongst Scottish fashion influencers on Instagram..

Exploring contemporary illustrations of Scottish identity through a study of Scottish fashion influencers on Instagram. (2019)
Journal Article
MARCELLA-HOOD, M. 2019. Exploring contemporary illustrations of Scottish identity through a study of Scottish fashion influencers on Instagram. Scottish affairs [online], 28(4), pages 367-394. Available from: https://doi.org/10.3366/scot.2019.0294

This paper explores the construction of Scottish identity and place amongst fashion and style influencers on Instagram. Existing research and information surrounding the Scottish fashion industry is sparse and focused on traditional textiles, such as... Read More about Exploring contemporary illustrations of Scottish identity through a study of Scottish fashion influencers on Instagram..

Scottish style: the construction of Scottish identity amongst fashion and style influencers on Instagram. (2019)
Thesis
MARCELLA-HOOD, M. 2019. Scottish style: the construction of Scottish identity amongst fashion and style influencers on Instagram. Robert Gordon University, PhD thesis.

Research into Scottish fashion is a developing field; existing studies have tended to focus on the production of iconic textiles such as tartan, tweed and cashmere. The aim of this thesis was to explore the construction of national identity and place... Read More about Scottish style: the construction of Scottish identity amongst fashion and style influencers on Instagram..

An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland. (2014)
Journal Article
MARCELLA, M. and ROWLEY, S. 2015. An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland. International journal of project management [online], 33(4), pages 735-746. Available from: https://doi.org/10.1016/j.ijproman.2014.12.002

This exploratory research took the form of a qualitative study that aims to investigate the extent to which project management tools and techniques can be effectively applied across the creative industries through a study of their application in the... Read More about An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland..

All Outputs (15)