"Fowl" play: reverse place-branding of Toxteth, Liverpool through the celebrity discourse of Robbie Fowler.
(2022)
Journal Article
BUTLER-WARKE, A. [2022]. "Fowl" play: reverse place-branding of Toxteth, Liverpool through the celebrity discourse of Robbie Fowler. Social and cultural geography [online], Latest Articles. Available from: https://doi.org/10.1080/14649365.2022.2073466
This paper interrogates the concept of place-branding and celebrity. It uses Liverpool Football Club striker Robbie Fowler and his roots in Toxteth as a way to contest the unidirectional relationship between celebrity and place. Where 'traditional' p... Read More about "Fowl" play: reverse place-branding of Toxteth, Liverpool through the celebrity discourse of Robbie Fowler..