Gift giving to children at Christmas and birthdays.
(2008)
Presentation / Conference Contribution
BREMNER, P. 2008. Gift giving to children at Christmas and birthdays. Presented at the 2008 Annual conference of the Academy of Marketing (AM2008): reflective marketing in a material world, 8-10 July 2008, Aberdeen, UK.
This paper explores gift giving of toys to children at Christmas and Birthdays and their perception of the gift giver. Three areas are discussed; gift giving, the methodological approach and the results and conclusions. Gift giving is an historical c... Read More about Gift giving to children at Christmas and birthdays..