Sustainability: consumer perceptions and marketing strategies.
(2006)
Journal Article
MCDONALD, S. and OATES, C.J. 2006. Sustainability: consumer perceptions and marketing strategies. Business strategy and the environment [online], 15(3), pages 157-170. Available from: https://doi.org/10.1002/bse.524
Studies of green consumer behaviour, in particular purchasing and disposal, have largely focused on demographics and/or socio-demographics, with mixed and frequently contradictory results. To move the debate forward, we investigated a wide range of 4... Read More about Sustainability: consumer perceptions and marketing strategies..