Bookselling online: an examination of consumer behaviour patterns.
(2013)
Journal Article
LAING, A. and ROYLE, J. 2013. Bookselling online: an examination of consumer behaviour patterns. Publishing research quarterly [online], 29(2), pages 110-127. Available from: https://doi.org/10.1007/s12109-013-9318-3
Based upon empirical research, and using a range of methods, this paper examines the behaviour and experiences of consumers in online bookselling settings and offers comparison between online and offline (traditional) bookselling. The research finds... Read More about Bookselling online: an examination of consumer behaviour patterns..