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Dr Pauline Bremner

Biography Dr Pauline Bremner is an Associate Professor and Lecturer in Retail and Fashion Management. She is currently the Head of Year of Stage Four Fashion Management and a member of the Programme Management Team for Fashion and Marketing Management, a Senior Fellow of the Higher Education Academy, a Chartered Member of the Institute of Personnel Development and an Auroran. Teaching lies in the areas of Omni-Channel Fashion Logistics, International Fashion and Retailing, Fashion/Retail Strategy and Fashion Retailing. She coordinates a number of modules at undergraduate and postgraduate level, supervises a number of PhDs and has been a member of the Academic Council. She is currently the Age champion for RGU.

During her time at RGU she has completed an MBA in Retailing with Stirling University which culminated with an extensive piece of research examining consumer perceptions in Menswear Fashion. Following that she embarked upon the PG Cert in Research Methods awarded with distinction prior to aiming for her PhD. Her PhD by research, which examined the gift-giving of toys to children from adults was awarded in 2015. At present Pauline has been implementing the Scottish Institute for Enterprise SISA awards now rebranded as the RGU Innovation Award in RGU and focusing on skills research and interdisciplinary teaching for degree programmes. She has presented at many conferences and published in the field.
Research Interests Graduate skills and transferability into the workplace
Gift-giving to children, in particular toys - with consideration for consumer socialisation, consumerism, motivations in gifting and Christmas and Birthday
Internationalisation of fashion/retail companies - with consideration for flagship stores, adaptation, branding and what is being internationalised
Customer service within retail/service industries - with consideration for service gaps in menswear fashion
Localised retailing in Aberdeen and how it is developing
Teaching and Learning The skills research Pauline is involved with fits into the Teaching and Learning strategy of the University and QAA frameworks
ResearcherID AFP-6516-2022