Research Repository
Marketing
Doctor of Philosophy [PhD]
Level Doctor of Philosophy [PhD] Student Mrs Anne Singleton Status Current Part Time Yes Years 2017 - 2023 Project Title Food and drink from provenance to product: impact in the North East of Scotland Awarding Institution Robert Gordon University Director of Studies Peter Reid Second Supervisor Pauline Bremner
Marketing
Doctor of Philosophy [PhD]
Level Doctor of Philosophy [PhD] Student VIRGINIA GROSE Status Current Part Time Yes Years 2020 - 2026 Project Title A critical investigation of UK Cashmere Knitwear supply chains: moving towards a new model of sustainability Awarding Institution Robert Gordon University Director of Studies Pauline Bremner Second Supervisor Audrey Laing
Information Management
Doctor of Philosophy [PhD]
Level Doctor of Philosophy [PhD] Student Miss JULIA SEILER Status Current Years 2019 - 2025 Project Title Self-Presentation of the Poet: Poets and Their Online Persona Awarding Institution Robert Gordon University Director of Studies Audrey Laing Second Supervisor Sarah Pedersen Additional Supervisor Pauline Bremner
Information Management
Doctor of Philosophy [PhD]
Level Doctor of Philosophy [PhD] Student MARK USHIE Status Current Years 2020 - 2024 Project Title Exploring the Effectiveness and Limitations of Total Quality Management (TQM) Tools and Practices in Nigerian Five-Star Hotel Brands Awarding Institution Robert Gordon University Director of Studies Pauline Bremner Second Supervisor Simon Burnett Additional Supervisor Carol Air
PhD
Doctor of Philosophy [PhD]
Level Doctor of Philosophy [PhD] Student Dr Audrey Laing Status Complete Part Time No Years 2003 - 2009 Project Title Bookselling culture and consumer behaviour: Marketing strategies and responses, in traditional and online environments. Project Description Taking a mixed-methods approach this doctoral research examined the consumer responses to marketing strategies in chain and online bookshops. Using interviews, focus groups and quantitative surveys, the research evaluated the consumer experience in bookshops, as well as exploring the role of coffee shops and the concept of third place. Awarding Institution Robert Gordon University Second Supervisor Rita Marcella Additional Supervisor Pauline Bremner Thesis Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments.
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