Dr Pauline Bremner's Outputs (25)

Are we making our fashion graduates ‘work ready’? Considering the transferability of skills by students transitioning into the workplace. (2017)
Presentation / Conference Contribution
BREMNER, P.A.M. 2017. Are we making our fashion graduates ‘work ready’? Considering the transferability of skills by students transitioning into the workplace. Presented at the 2017 Department for the Enhancement of Learning, Teaching and Access (DELTA) Learning and teaching conference (LTC 2017): Student transitions: navigating the learning journey, 2 June 2017, Aberdeen, UK.

Gift giving to children at Christmas and birthdays. (2008)
Presentation / Conference Contribution
BREMNER, P. 2008. Gift giving to children at Christmas and birthdays. Presented at the 2008 Annual conference of the Academy of Marketing (AM2008): reflective marketing in a material world, 8-10 July 2008, Aberdeen, UK.

This paper explores gift giving of toys to children at Christmas and Birthdays and their perception of the gift giver. Three areas are discussed; gift giving, the methodological approach and the results and conclusions. Gift giving is an historical c... Read More about Gift giving to children at Christmas and birthdays..

And they say don't work with children. (2008)
Presentation / Conference Contribution
BREMNER, P. 2008. And they say don't work with children. Presented at the 2008 Annual conference of the Academy of Marketing (AM2008): reflective marketing in a material world, 8-10 July 2008, Aberdeen, UK.

This paper explores the role and method a researcher must consider when using children as research objects. Three areas are discussed; the researcher's role, children as research objects, and the results and conclusions. Researchers must consider an... Read More about And they say don't work with children..

Impulse shopping in convenience stores: does gender make a difference? (2006)
Presentation / Conference Contribution
BREMNER, P.A.M., HAMILTON, M. and MCLENNAN, K. 2006. Impulse shopping in convenience stores: does gender make a difference? In Proceedings of the 12th European Institute of retailing and Service Studies (EIRASS) conference: recent advances in retailing and services sciences, 9-12 July 2006, Budapest, Hungary. Eindhoven: European Institute of Retailing and Services Studies.

The paper explores the phenomenon of impulse purchasing, which accounts for a growing proportion of total retail spend. The study investigates whether males and females act differently in respect of impulse purchasing. Impulse purchasing has been pre... Read More about Impulse shopping in convenience stores: does gender make a difference?.

Are we being served? (2001)
Presentation / Conference Contribution
BREMNER, P.A.M. and FREATHY, P. 2001. Are we being served? Consumer versus retailers perceptions of customer service expectations within selected menswear stores. Presented at the 11th International European Association for Education and Research in Commercial Distribution (EAERCD) conference 2001 (EAERCD 2001), 27-29 June 2001, Tilburg, Netherlands.

This paper examines the mismatch between consumer and retailer perceptions of customer service and its potential impact on customer satisfaction. Having examined the main influences and themes from primary research this paper attempts to suggest that... Read More about Are we being served?.