Supervisions (4)

Marketing
Doctor of Philosophy [PhD]

Level	Doctor of Philosophy [PhD]
Student	Mrs Christina Reid
Status	Current
Part Time	Yes
Years	2017 - 2023
Project Title	The Shifting Spirit of the Scotch Whisky Industry: Creating and Co-creating Online Brand Identity
Awarding Institution	Robert Gordon University
Director of Studies	Peter Reid
Second Supervisor	Fiona Smith
Additional Supervisor	Madeleine Marcella-Hood

Information Management
Doctor of Philosophy [PhD]

Level	Doctor of Philosophy [PhD]
Student	TOKONI UTI
Status	Complete
Years	2020 - 2023
Project Title	The impact of the changing landscape of beauty representation on the body image of Scottish women
Awarding Institution	Robert Gordon University
Director of Studies	Madeleine Marcella-Hood
Second Supervisor	Simon Burnett

Doctor of Philosophy - Creative and Cultural Business
Doctor of Philosophy [PhD]

Level	Doctor of Philosophy [PhD]
Student	JEN GRANT
Status	Current
Part Time	No
Years	2023 - 2027
Project Title	Is the Travel Influencer dead?” Investigating whether vacationists from different generations relate to Travel Influencers and/or favour Facebook Travel Groups when making holiday plans.
Awarding Institution	Robert Gordon University
Director of Studies	Madeleine Marcella-Hood
Second Supervisor	Helen Dargie
Additional Supervisor	Elliot Pirie

PhD Communication, Marketing and Media
Doctor of Philosophy [PhD]

Level	Doctor of Philosophy [PhD]
Student	VEGAS DYCE
Status	Current
Part Time	No
Years	2022 - 2026
Project Title	Living life through the lens: an exploration into why Millennials and Generation Z share their dining experiences on Instagram and its growing influence within the hospitality industry in Scotland.
Awarding Institution	Robert Gordon University
Director of Studies	Madeleine Marcella-Hood
Second Supervisor	Elliot Pirie
Additional Supervisor	Simon Burnett