Dr Madeleine Marcella-Hood's Supervisions (7)

PhD Information Management
Doctor of Philosophy [PhD]

Level	Doctor of Philosophy [PhD]
Student	TOKONI UTI
Status	Current
Years	2023 - 2025
Project Title	The Lifecycle of A Social Media Beauty Trend and The Consumer Purchasing Journey
Director of Studies	Madeleine Marcella-Hood
Second Supervisor	Karen Cross
Additional Supervisor	Simon Burnett

Fashion Management
Doctor of Philosophy [PhD]

Level	Doctor of Philosophy [PhD]
Student	Ms Searon Thornton
Status	Current
Part Time	Yes
Years	2018 - 2024
Project Title	The Lure of Lovely; The effects of the aesthetic appraisal of fashion images on Pinterest
Awarding Institution	Robert Gordon University
Director of Studies	Madeleine Marcella-Hood
Second Supervisor	Fiona Smith

Marketing
Doctor of Philosophy [PhD]

Level	Doctor of Philosophy [PhD]
Student	Mrs Christina Reid
Status	Current
Part Time	Yes
Years	2017 - 2027
Project Title	The Shifting Spirit of the Scotch Whisky Industry: Creating and Co-creating Online Brand Identity
Awarding Institution	Robert Gordon University
Director of Studies	Peter Reid
Second Supervisor	Fiona Smith
Additional Supervisor	Madeleine Marcella-Hood

Information Management
Master of Philosophy [MPhil]

Level	Master of Philosophy [MPhil]
Student	TOKONI UTI
Status	Complete
Years	2020 - 2023
Project Title	The Lifecycle of a Social Media Beauty Trend: A Case Study of the Instagram body
Awarding Institution	Robert Gordon University
Director of Studies	Madeleine Marcella-Hood
Second Supervisor	Karen Cross
Additional Supervisor	Simon Burnett

Doctor of Philosophy - Creative and Cultural Business
Doctor of Philosophy [PhD]

Level	Doctor of Philosophy [PhD]
Student	JEN GRANT
Status	Current
Part Time	No
Years	2023 - 2027
Project Title	“Is the Travel Influencer Dead?” A Multigenerational Exploration into the Effect of Social Media User Generated Content on The Relevance of Travel Influencers
Awarding Institution	Robert Gordon University
Director of Studies	Madeleine Marcella-Hood
Second Supervisor	Elliot Pirie

PhD Communication, Marketing and Media
Doctor of Philosophy [PhD]

Level	Doctor of Philosophy [PhD]
Student	VEGAS DYCE
Status	Current
Part Time	No
Years	2022 - 2026
Project Title	Living life through the lens: an exploration into why Millennials and Generation Z share their dining experiences on Instagram and its growing influence within the hospitality industry in Scotland.
Awarding Institution	Robert Gordon University
Director of Studies	Madeleine Marcella-Hood
Second Supervisor	Elliot Pirie
Additional Supervisor	Simon Burnett

Conflict Studies
Doctor of Philosophy [PhD]

Level	Doctor of Philosophy [PhD]
Student	OLUWATONI ADELEKE
Status	Current
Years	2020 - 2024
Project Title	Exploring how the enactment of the "Violence Against Persons Prohibition Act (2015)" may prevent gender based violence - using photo voice as an advocacy tool in Oyo State, Nigeria.
Awarding Institution	Robert Gordon University
Second Supervisor	Natascha Mueller-Hirth
Additional Supervisor	Madeleine Marcella-Hood