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Dr Madeleine Marcella-Hood


Instagram versus reality: the design and use of self-curated photo elicitation in a study exploring the construction of Scottish identity amongst personal style influencers on Instagram. (2020)
Journal Article
MARCELLA-HOOD, M. [2020]. Instagram versus reality: the design and use of self-curated photo elicitation in a study exploring the construction of Scottish identity amongst personal style influencers on Instagram. Qualitative research [online], Online First. Available from: https://doi.org/10.1177/1468794120934404

This paper evaluates the use of self-curated photo elicitation as a new method for exploring self-identity by reflecting on its design and use in a study of Scottish identity. The approach builds on the work of others in the fields of visual analysis... Read More about Instagram versus reality: the design and use of self-curated photo elicitation in a study exploring the construction of Scottish identity amongst personal style influencers on Instagram..

Scottish fashion influencers: constructing a style identity on Instagram. (2020)
Journal Article
MARCELLA-HOOD, M. 2020. Scottish fashion influencers: constructing a style identity on Instagram. International journal of fashion studies [online], 7(1), pages 73-96. Available from: https://doi.org/10.1386/infs_00017_1

This article builds on existing theories of self-presentation and self-identity through a study into the behaviour of fashion influencers who position themselves as Scottish on Instagram. Fourteen interviews were carried out with Scottish fashion inf... Read More about Scottish fashion influencers: constructing a style identity on Instagram..

Scottish style: the construction of national identity and place amongst Scottish fashion influencers on Instagram. (2019)
Conference Proceeding
MARCELLA-HOOD, M. 2019. Scottish style: the construction of national identity and place amongst Scottish fashion influencers on Instagram. In Miller, M. (ed.). Fashion: ID; proceedings of 21st International Foundation of Fashion Technology Institute (IFFTI) 2019 conference: fashion ID (IFFTI 2019), 8-12 April 2019, Manchester, UK. Manchester: Manchester Metropolitan University [online], pages 350-361. Available from: https://fashioninstitute.mmu.ac.uk/ifftipapers/paper-151/

This paper explores the phenomenon of personal style as an expression of national identity by investigating the construction of Scottish identity amongst fashion influencers on Instagram. Instagram is recognised as an example of visual media that has... Read More about Scottish style: the construction of national identity and place amongst Scottish fashion influencers on Instagram..

Exploring contemporary illustrations of Scottish identity through a study of Scottish fashion influencers on Instagram. (2019)
Journal Article
MARCELLA-HOOD, M. 2019. Exploring contemporary illustrations of Scottish identity through a study of Scottish fashion influencers on Instagram. Scottish affairs [online], 28(4), pages 367-394. Available from: https://doi.org/10.3366/scot.2019.0294

This paper explores the construction of Scottish identity and place amongst fashion and style influencers on Instagram. Existing research and information surrounding the Scottish fashion industry is sparse and focused on traditional textiles, such as... Read More about Exploring contemporary illustrations of Scottish identity through a study of Scottish fashion influencers on Instagram..

Scottish style: the construction of Scottish identity amongst fashion and style influencers on Instagram. (2019)
Thesis
MARCELLA-HOOD, M. 2019. Scottish style: the construction of Scottish identity amongst fashion and style influencers on Instagram. Robert Gordon University, PhD thesis.

Research into Scottish fashion is a developing field; existing studies have tended to focus on the production of iconic textiles such as tartan, tweed and cashmere. The aim of this thesis was to explore the construction of national identity and place... Read More about Scottish style: the construction of Scottish identity amongst fashion and style influencers on Instagram..

An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland. (2014)
Journal Article
MARCELLA, M. and ROWLEY, S. 2015. An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland. International journal of project management [online], 33(4), pages 735-746. Available from: https://doi.org/10.1016/j.ijproman.2014.12.002

This exploratory research took the form of a qualitative study that aims to investigate the extent to which project management tools and techniques can be effectively applied across the creative industries through a study of their application in the... Read More about An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland..