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Dr Audrey Laing's Outputs (4)

Indies in Scotland: exploring the role of independent bookshops in Scotland's towns and villages. (2022)
Presentation / Conference Contribution
LAING, A. 2022. Indies in Scotland: exploring the role of independent bookshops in Scotland's towns and villages. Presented at Culture vs commerce, 17 May 2022, [virtual event].

This talk was presented at the Culture vs Commerce roundtable session, part of the Literature and the Market DFG funded project held virtually at the University of Münster. This project builds on previous work and explores consumer behaviour and brow... Read More about Indies in Scotland: exploring the role of independent bookshops in Scotland's towns and villages..

The disrupted workplace: are the digital and group skills needs of employers being addressed by universities? (2019)
Presentation / Conference Contribution
BREMNER, P.A.M. and LAING, A. 2019. The disrupted workplace: are the digital and group skills needs of employers being addressed by universities? Journal of learning development in higher education [online], 16: special issue of articles from the 2019 Association for Learning Development in Higher Education conference (ALDINHE 2019), 15-17 April 2019, Exeter, UK, article 535. Available from: https://journal.aldinhe.ac.uk/index.php/jldhe/article/view/535

Upskilling moves quickly in today’s ‘disrupted’ workplace, and skill sets need to change to meet the needs of the digital economy (Gray, 2016), sometimes referred to as the fourth industrial revolution (4IR). Using a mixed methods approach and drawin... Read More about The disrupted workplace: are the digital and group skills needs of employers being addressed by universities?.

Developing the student journey through collaborative professional skills enhancement sessions. (2019)
Presentation / Conference Contribution
BREMNER, P.A.M., LAING, A. and SCOTT, H. 2019. Developing the student journey through collaborative professional skills enhancement sessions. Presented at the 2019 Department for the Enhancement of Learning, Teaching and Access (DELTA) learning and teaching conference (LTC 2019): learning without borders, 2 May 2019, Aberdeen, UK.

This presentation outlined the Professional Skills Enhancement programme, and how it seeks to aid the student in becoming 'work ready'. The authors highlights it's move and development into other degree programmes within the School of Creative and C... Read More about Developing the student journey through collaborative professional skills enhancement sessions..

A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables. (2016)
Presentation / Conference Contribution
OMOGE, A.P. and LAING, A. 2016. A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables. In Proceedings of the 2016 West East Institute (WEI) international academic conference, 1-3 August 2016, Boston, USA. West Chester, PA: WEI [online]. Available from: /https://www.westeastinstitute.com/wp-content/uploads/2016/09/Akinyemi-Paul-Omoge-Audrey-Laing.pdf

This study presents the findings from the first phase of a mixed methods study. Following a review of relevant literature, this study has identified variables that have been claimed and rationalized to specifically imply CRM benefits and consumer buy... Read More about A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables..