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Augmented fashion: immersive interactions for sustainable heritage in fashion and textiles

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Project Description

There is increasing pressure to move towards a more sustainable global fashion and textile industry where traditional methods of textile and clothing manufacture, using natural renewable sources that are inherently long-lasting offer a 'slow' fashion alternative.

We will use immersive interactions to communicate the experience and value of creative, artisan fashion and textile products, with a focus on culture, provenance, heritage, the human hand and sustainable clothing consumption. We will take an interdisciplinary approach exchanging knowledge across fashion, textiles and computing science with industry and academia and across cultures – UK – China.

Our themes are cultural heritage preservation in fashion and textiles with the aim of revaluing craftsmanship and people and planet preservation through sustainable methods of design, production, consumption and disposal of fashion and textile products.

Leading a project funded by AHRC UK-China Research-Industry Creative Partnerships with in partnership with Donghua University and textile and fashion SMEs in Scotland and China

Status Project Live
Funder(s) Arts & Humanities Research Council
Value £406,312.00
Project Dates Feb 1, 2020 - Jan 31, 2024
Partner Organisations Donghua University
Harris Tweed Hebrides
Kirsteen Stewart
F+ International Trading (Shanghai) Co Ltd
Neilanell Inventive Knit
Look Again Festival
Shanghai Promotion Center for City of Fashion
Yangzhou Shan Meng Clothing Co Ltd
Yan Quingli Fashion Center Bailian Group
POP Fashion
Shanghai Yan Yue Culture Communication Co Ltd
Triumdoor Trading (Shanghai) Co
Yangzhou Hiexcel Advanced Materials Co Ltd

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