Claudia Iacob
Improving human-reviews interaction: a study of the role, use and place of online reviews.
Iacob, Claudia; Faily, Shamal
Authors
Shamal Faily
Abstract
The use and benefits of online reviews are undeniable, yet the interaction means available for buyers when consulting reviews remain limited. This study aims to provide a better understanding of the role and use of online reviews, presenting a set of design ideas for designing user interfaces that better support online buyers in consulting reviews. Drawing on interviews with active online review users, we describe the main role reviews play in their purchase decisions online and offline, the strategies they use for making sense of the ever growing number of reviews, and the characteristics they associate with a usable online review. We present the relevant characteristics of a reviewer's portrait, and identify the role online reviews play in the broader landscape of e-commerce together with other similar tools such as forums or product specifications.
Citation
IACOB, C. and FAILY, S. 2016. Improving human-reviews interaction: a study of the role, use and place of online reviews. In Proceedings of the 30th International BCS human computer interaction conference (HCI 2016): fusion, 11-15 July 2016, Poole, UK. Swindon: BCS [online], article number 21. Available from: https://doi.org/10.14236/ewic/HCI2016.21
| Conference Name | 30th International BCS human computer interaction conference (HCI 2016): fusion |
|---|---|
| Conference Location | Poole, UK |
| Start Date | Jul 11, 2016 |
| End Date | Jul 15, 2016 |
| Acceptance Date | Jul 11, 2016 |
| Online Publication Date | Jul 31, 2016 |
| Publication Date | Jul 31, 2016 |
| Deposit Date | Dec 8, 2021 |
| Publicly Available Date | Dec 8, 2021 |
| Publisher | BCS, The Chartered Institute for IT |
| Series Title | Electronic workshops in computing |
| Series ISSN | 1477-9358 |
| DOI | https://doi.org/10.14236/ewic/HCI2016.21 |
| Keywords | User reviews; Online reviews; e-Commerce; Online marketplaces; Online shopping; User experience (UX); Website design |
| Public URL | https://rgu-repository.worktribe.com/output/1446652 |
Files
IACOB 2016 Improving human-reviews interaction
(871 Kb)
PDF
Publisher Licence URL
https://creativecommons.org/licenses/by/4.0/
You might also like
Programming language evaluation criteria for safety-critical software in the air domain.
(2022)
Conference Proceeding
Privacy goals for the data lifecycle.
(2022)
Journal Article
Automation and cyber security risks on the railways: the human factors implications.
(2022)
Presentation / Conference
Assessing system of systems information security risk with OASoSIS.
(2022)
Journal Article
Integrated design framework for facilitating systems-theoretic process analysis.
(2022)
Conference Proceeding
Downloadable Citations
About OpenAIR@RGU
Administrator e-mail: publications@rgu.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search