Research Repository
Marketing
Doctor of Philosophy [PhD]
Level Doctor of Philosophy [PhD] Student Mrs Christina Reid Status Current Part Time Yes Years 2017 - 2023 Project Title The Shifting Spirit of the Scotch Whisky Industry: Creating and Co-creating Online Brand Identity Awarding Institution Robert Gordon University Director of Studies Peter Reid Second Supervisor Fiona Smith Additional Supervisor Madeleine Marcella-Hood
Marketing
Doctor of Philosophy [PhD]
Level Doctor of Philosophy [PhD] Student Miss Nichola Strachan Status Current Part Time Yes Years 2017 - 2025 Project Title The power of brands on the bidirectionalism of symbolic consumption: The extent to which the brand of make-up affects the way a woman feels about herself and how she interacts with others Awarding Institution Robert Gordon University Director of Studies Sarah Pedersen Second Supervisor Fiona Smith Additional Supervisor Elliot Pirie
Information Management
Doctor of Philosophy [PhD]
Level Doctor of Philosophy [PhD] Student NATALIE RADMALL-QUIRKE Status Current Part Time Yes Years 2018 - 2024 Project Title The Information Literacy of Actors in Ireland Awarding Institution Robert Gordon University Director of Studies Konstantina Martzoukou Second Supervisor Fiona Smith
PhD Media Studies
Doctor of Philosophy [PhD]
Level Doctor of Philosophy [PhD] Student Miss Alicia Carroll Status Current Part Time Yes Years 2023 - 2029 Project Title Investigating the long-term effects of transmedia strategy in the film and television industry to optimise online audience engagement and retention. Awarding Institution Robert Gordon University Director of Studies Elliot Pirie Second Supervisor Fiona Smith Additional Supervisor Sarah Pedersen
PhD Film and Media
Doctor of Philosophy [PhD]
Level Doctor of Philosophy [PhD] Student RIBH O'NEILL Status Current Part Time No Years 2023 - 2027 Project Title An evaluation of the ideologies and audience perceptions regarding made-for-television films as produced by Hallmark, Lighthouse Picture Productions and the Motion Picture Corporation of America. Awarding Institution Robert Gordon University Director of Studies Fiona Smith Second Supervisor Sarah Pedersen
PhD Management - Fashion
Doctor of Philosophy [PhD]
Level Doctor of Philosophy [PhD] Student Dr Karen Cross Status Complete Part Time Yes Years 2015 - 2020 Project Title Comfort in clothing: A Baumanian critique of how clothing contributes to the well-being of women in the United Kingdom Awarding Institution Robert Gordon University Director of Studies Fiona Smith Second Supervisor Sarah Pedersen Thesis Comfort in clothing: a Baumanian critique of how clothing contributes to the well-being of women in the United Kingdom.
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