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Implementing a Digital Strategy

People Involved

Miss Christina Stewart c.stewart16@rgu.ac.uk
Lecturer

Mr Josh Bircham j.bircham1@rgu.ac.uk
Lecturer

Mr Graeme Stephen

Mr Graeme Stephen g.stephen@rgu.ac.uk
Lecturer

Project Description

Applying business research methodologies to the design, development and deployment of a digital strategy and the associated programme of staff development and cultural change required to enable the company to expand their online B2C sales and grow their traditional B2B markets

Status Project Live
Funder(s) Innovate UK
Deans of Huntly
Value £173,785.00
Project Dates Aug 1, 2020 - Jul 31, 2022

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