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The psychological factors that influence successful technology adoption in the oil and gas industry.

Roberts, Ruby; Flin, Rhona

Authors

Ruby Roberts

Rhona Flin



Abstract

To ensure that the full potential of innovative technology is maximised, it is crucial to understand the psychological factors that influence technology adoption in all industrial consumers. The oil and gas (O&G) industry exemplifies industrial consumers’ reluctance to adopt new technology. Our critical incident interviews identified the key psychological factors that influence technology adoption in the O&G industry. These were personality (innovativeness and risk aversion), attitudes (trust, motivations, “not invented here” syndrome and “engineering mindset”), social (subjective norms and self-image), cognitive (risk perception, uncertainty and familiarity, expertise, and previous experiences) and organizational level factors (leadership, management, organisational culture, adoption culture, and rewards system). In combination with future case studies, these results can be used to develop interventions that support the successful introduction and acceptance of new technology not only in O&G but in other high-risk sectors.

Journal Article Type Article
Publication Date Nov 1, 2019
Journal Proceedings of the Human Factors and Ergonomics Society Annual Meeting
Electronic ISSN 1071-1813
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 63
Issue 1
Pages 1183-1187
Institution Citation ROBERTS, R. and FLIN, R. 2019. The psychological factors that influence successful technology adoption in the oil and gas industry. Proceedings of the Human Factors and Ergonomics Society annual meeting [online], 63(1): proceedings of the 63rd Human Factors and Ergonomics Society annual meeting, 28 October - 1 November 2019, Seattle, Washington, pages 1183-1187. Available from: https://doi.org/10.1177/1071181319631105
DOI https://doi.org/10.1177/1071181319631105
Keywords New technology; Oil and gas industry; Adoption; Psychological factors

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